michaelshiloh said:
You may be surprised that I agree with you, David. I agree with your response to those who make up their own theories about Clear Channel, which is indeed a solid company.
Then you see why, without commenting on the company and its operations, I simply wished to correct inaccurate or untrue information regarding profitability.
Radio stations were once stand-alone money-makers, not tiny parts of vast empires and greats like Gordon McLendon made each station work through creativity, with talent generating sales. You're right that there are pretenders today even as there were 50 years ago.
I owned a cluster that grew to 9 stations in a single market by the late 60's, as well as several additional stations in other markets. I started as a single station owner, and bought additional stations as they became available. I did not see anything intrinsically wrong with owning a cluster, and I don't today. The issue is not with the cluster, it is with management. And I saw too many examples of horrible management in the early 60's than with todays better trained and educated managers.
Like anything, there are exceptions. And generally, market forces kill the incompetents unless, in the Enron style, they are dishonest.
The building of stations into solid money-makers and entertaining entities still works today but you can see things changing before your eyes.
What we all see is slow growth or no growth. That forces business owners, whether it be a linen store or a radio station... or groups of either... to cut costs and look for different ways of doing business.
Well, not neessarily you, David, because you seem invested in the economic and profit minutae of broadcasting, and you continually claim that radio is just like it's always been.
I am involved in providing what listeners want. When I started selling at age 18, I learned in my first 6 months that selling a #1 station was a lot easier than selling one at #30 or so. I think that is true today. And stations don't become #1 unless they provide something of worth to listeners. My work has always been to find out what that "something" is. You see, over the decades that I was an owner, a manager or a group manager, all I wanted to do was be in a position where I could program. If that meant selling too... or owning the station, that is what I did.
But it's been a long, long time since you've been out here in the trenches among newspeople, disc jockeys and engineers.
You don't know it, and, actually, I did all three today... including a bit of airchecking.
You haven't seen from our perspective how the jobs have dried up -- even for the most-talented -- and how long lazy salespeople can last in their jobs.
I have not seen this and the other things you mention because you are generalizing and stereotyping. It is not that way universally, so your experience is yours, not mine.
[/quote]The theory I remember was that you set up a station that pleases, not just serves the listeners, and you sell it big.[/quote]
I call you on that. Stations serve different purposes, from providing a relaxing environment at work with "lite rock, less talk" to all news to religious teaching. Each pleases in its own way.
More and more it's events and value-added prospects, and you make up promotions for a quick buck, when the most successful stations in the past sold just their daily inventory with integrity.
That's untrue. Many clients want involvment, even face to face experiences with consumers. They want events, concerts, remotes, contests, sand sculpture contests at the beach, talent contests, and many more things. And they want the credibility of stations that program specific formats. Promotions bring the client and the station closer to listeners. And that is good for both parties.
You're a good station consultant and owner.
I'm actually neither. You are assuming things.
I'm an information and entertainment guy for decades. You say "Assuming things today are worse in ingenuous." You're right. Ingenuous means candid and sincere. I suppose you mean that "assuming things today are worse is disingenuous."
Yes, that's it. I stand corrected. As most here know, English is not my primary language and I unfortunately used a term that did not translate directly.
Invite me over, though, I'd love to see the broadcasting magazines collection and share a small bottle of brandy.
I don't drink anything stronger than Dr. Pepper, but you are welcome to visit (as are any other interested posters here). I have a small part of the collection at my office in Glendale, CA.