radiosaur said:I'd still like to see a rock slanted CCM here. XM 32 does a great job musically, I think.
I can't really get K-love well up here in the north boonies, but do they play stuff like DecembeRadio?
My CCM station here would rock a bit, especially afternoons and nights.
The jocks would also sound a bit more up. Some CCM jocks try too hard to sound 'warm'.
I'd love to see it happen.
That's one problem with Christian Radio. It runs the gamut from Darlene Zschech to Mississippip Mass Choir to Anberlin to Thousand Foot Krutch, back to Ginny Owens and David Crowder. Like Mike said, it's based on lyrics, not on style. But because of that, there's a lot of ground to cover. So having a rock slant would be a tough sell.
If I had my druthers, 6a-7p would be Hot AC/CCM with P&W sprinkled in, a two-man team in mornings (Rob & Mike?), an up female middays (maybe even someone relatively new...Nikki grew into her role on the Buzz, I could see the same happening), a seasoned person doing afternoons. Basically, where the format would be geared toward 35-54 women, it would also be inclusive enough where 18-54 would not feel alienated.
7pm-12mid, I'd got hot CCM/Rock, sliding down the spectrum the later it gets (Starting at Air One-ish, sliding toward Radio U-ish...www.radiou.com). It'd be obviously teen and 20s oriented, and it would actually have a focus (unlike recent forays into Christian nighttimes). Sales would be tougher, but it also could be partially underwritten by record labels (back when Power 94.9 existed, I had a record label willing to back half the budget of a Saturday show similar to this...I couldn't get the local advertisers to cover the other half, which sealed my fate as a salesperson in my mind. The point is that the label money is there.).