Another one bites the dust and banished to HD. I can remember when SJ was THE new format to be in. Salesguys selling quality of audience over quantity - and it working. Lots of adult promotion. Very clean, classy direct marketing. Station magazines, great websites, cool promotions supported by excellent direct mail with carefully selected lists formulated with PRIZM Clusters (yeah, I'm a marketing guy).
I'm reading the other posts on the NYC board and no one seems to be saddened by a 20-year station biting the dust. In fact quite the opposite - this seems to be an exciting and positive event for most here. But I'm not a New Yorker, maybe that's why I don't get it. Oh no, not that. I get Ratings and Revenue. I get CCU just announces huge cuts and others following suit. I get a hole in the market. I know there are other non-commercial jazz outlets. I get all that.
I don't get giving up a strong (for NY) position and brand, loyal, long-listening audience and top-5 TSL (English Language). But then I don't get their revenue reports either.
I dunno why I'm upset about this, I just am. People are out of work, families uprooted etc. etc.
Emmis. Truth. But in the end, just like the others. Maybe someone could (gently - be nice) set me straight.