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WMT AM will continue to fall, as most of their former listeners are now dead.
Having Rush on air doesn't help matters at all. He is stale, tired, and drug addled, like most of the listeners remaining who haven't died off yet.
Hawkeye football will help in them in this next book. But literally every game will be on TV, so don't expect much help there.
Having Rush on air doesn't help matters at all. He is stale, tired, and drug addled, like most of the listeners remaining who haven't died off yet.
Hawkeye football will help in them in this next book. But literally every game will be on TV, so don't expect much help there.
supersoul said:
Rush, as of this spring, still averages a weekly CUME of 13.5 MILLION. That's a hell of a lot of unique listeners for a show that's as bad as you pretend it is. Only Sean Hannity is even close, as 12.5 Million, and nobody else cracks 10 million. If there is a show that defines talk radio even today, Rush is it. If WMT has a problem, Rush certainly isn't it.
13.5 million drug addled, crusty, mean, cheap, conservative, right wing, nut jobs who aren't smart enough to think for themselves.
Yep, there is a large bank of advertisers salivating to snatch up there spending dollars.
Why do you think radio stations have to run disclaimers before, during, and after every Slimeball show?
Next time you can stomach the sickness that is Rush, listen for the local advertisers, no matter in what market you reside. There won't be many, if any. Nobody wants to be associated with bi-polar, self indulgence.
Yep, there is a large bank of advertisers salivating to snatch up there spending dollars.
Why do you think radio stations have to run disclaimers before, during, and after every Slimeball show?
Next time you can stomach the sickness that is Rush, listen for the local advertisers, no matter in what market you reside. There won't be many, if any. Nobody wants to be associated with bi-polar, self indulgence.
B
boatermik
Guest
Are you talking about Rush or Norton, [EDIT*]? Seems you like throwing around the term Bi-polar. [EDIT**]
[EDIT*=name calling][EDIT**=ad hominem attack]
[EDIT*=name calling][EDIT**=ad hominem attack]
supersoul said:
Most of the time those "crusty, mean, cheap, conservative, right wing, nut jobs who aren't smart enough to think for themselves" are stereotyped as rich, white men. Those people spend money in buckets. We're going to need some sort of color coding system to keep which stereotypes you're using and which ones aren't in effect for each post. It gets confusing.
It's really hard to believe that so many stations run Rush, considering they can't make any money off the show. Here I thought that was the point, and if it was unsellable, you'd think the number of stations, and therefore the audience, would've dropped. Weird.
It ain't the substance of Rush or whether he draws a particular audience one way or another.
Fact: Rush is the number 1 talk host...period. No one can dispute that.
Opinion: His politics don't matter. They certainly didn't matter when he began, he was fresh, new, fun to listen to regardless of his politics. He has gotten stale, yes. But not because of his politics. Primarily because he no longer fights for his audience...he's grown used to them always being there. Sort of like WMT.
Fact: WMT is losing audience...for some of the reasons outlined already. It's tough to bring an audience from the afterworld. Correctamundo on that one.
Rush isn't on live...that's a big reason they lose a lot. They have that silly farm show on marketing to an audience where 95-percent of your DMA doesn't give a hoot about the price of corn every 10 minutes and the latest offering from seed companies. But they can pay someone 8 bucks an hour to give the live temperature every once in a while and rake in 300 bucks a spot from those seed companies.
Rush ain't the problem. It's the 8 hours before and after Rush that is the problem. And they sound like they could care less about what is going on the air.
///just sayin
Fact: Rush is the number 1 talk host...period. No one can dispute that.
Opinion: His politics don't matter. They certainly didn't matter when he began, he was fresh, new, fun to listen to regardless of his politics. He has gotten stale, yes. But not because of his politics. Primarily because he no longer fights for his audience...he's grown used to them always being there. Sort of like WMT.
Fact: WMT is losing audience...for some of the reasons outlined already. It's tough to bring an audience from the afterworld. Correctamundo on that one.
Rush isn't on live...that's a big reason they lose a lot. They have that silly farm show on marketing to an audience where 95-percent of your DMA doesn't give a hoot about the price of corn every 10 minutes and the latest offering from seed companies. But they can pay someone 8 bucks an hour to give the live temperature every once in a while and rake in 300 bucks a spot from those seed companies.
Rush ain't the problem. It's the 8 hours before and after Rush that is the problem. And they sound like they could care less about what is going on the air.
///just sayin
As I've said elsewhere WMT had a real chance with Greg Alan in the AM and Bob Bruce in the PM. Andy does a nice job with a thankless shift in the evenings, and it's better than Dr. Laura.
Tom Collins doesn't offend anyone, he also doesn't interest anyone. Greg got people talking and calling in at 6am! Tom just kinda meanders through the show, playing Larry King updates each and every friggin hour, and repeating the time (Guess what Tom we understand that six fifteen and fifteen after six are the same thing).
Jan and the Big show, sorry I still preferred local talent. As nostalgic as I am for the Farm Department, even a power house like WCCO dropped their farm department and they are a lot bigger and cover a larger area than WMT or WHO.
Bob has a good audience rapport and good regular guests on the program.
Yes much of WMT's audience is older but there are still a lot out there and should not be ignored, that's why Open Line, The Garden Show, and Buy Sell and Trade still pack the lines on Saturdays. Leo gets the chance to play the same songs each and every week (though I do have a soft spot for that little red wagon). Let's face it, weekends are a wasteland in radio, but the older folks do keep their radios on.
Tom Collins doesn't offend anyone, he also doesn't interest anyone. Greg got people talking and calling in at 6am! Tom just kinda meanders through the show, playing Larry King updates each and every friggin hour, and repeating the time (Guess what Tom we understand that six fifteen and fifteen after six are the same thing).
Jan and the Big show, sorry I still preferred local talent. As nostalgic as I am for the Farm Department, even a power house like WCCO dropped their farm department and they are a lot bigger and cover a larger area than WMT or WHO.
Bob has a good audience rapport and good regular guests on the program.
Yes much of WMT's audience is older but there are still a lot out there and should not be ignored, that's why Open Line, The Garden Show, and Buy Sell and Trade still pack the lines on Saturdays. Leo gets the chance to play the same songs each and every week (though I do have a soft spot for that little red wagon). Let's face it, weekends are a wasteland in radio, but the older folks do keep their radios on.
Having Slimeball on your station is a death sentence.
It's very existence identifies your station as an old and in the way presence.
Type all you want about the number of sheep stations that allow Rush to pollute their airwaves. Chances are great that those stations are in the same mess as WMT AM.
Live by the conservative sword, die by the conservative sword.
As for Robin Williams, his drug of choice is legal. He didn't have to coerce his housekeeper into obtaining illegal drugs for him, as did Slimeball. Robin Williams didn't have to "doctor-shop" as did Rush. Robin Williams sought medical help on his own. He didn't have to be arrested in order to acknowledge that he had a problem. And to date, Robin Williams didn't need to steal one of his many doctor's viagra.
And Norton is still [EDIT].
[EDIT-namecalling]
It's very existence identifies your station as an old and in the way presence.
Type all you want about the number of sheep stations that allow Rush to pollute their airwaves. Chances are great that those stations are in the same mess as WMT AM.
Live by the conservative sword, die by the conservative sword.
As for Robin Williams, his drug of choice is legal. He didn't have to coerce his housekeeper into obtaining illegal drugs for him, as did Slimeball. Robin Williams didn't have to "doctor-shop" as did Rush. Robin Williams sought medical help on his own. He didn't have to be arrested in order to acknowledge that he had a problem. And to date, Robin Williams didn't need to steal one of his many doctor's viagra.
And Norton is still [EDIT].
[EDIT-namecalling]
Nice discussion shift attempt...now try and put it in the context of the topic. Ratings and why they are losing nearly 1/3rd of their share according to the 12+ numbers.
I know a lot of people who can't stand country music, but they program it because it wins. Same difference.
Now...back to the point.
WMT is stale. There's nothing exciting happening there. Maybe afternoons are sort of exciting, but it's a rare bright spot. Same promos, same liners, same caller # to win swag, same voice over music commercials, same....zzzzzz
They have legendary call letters and history and they're doing nothing to earn it anymore.
I know a lot of people who can't stand country music, but they program it because it wins. Same difference.
Now...back to the point.
WMT is stale. There's nothing exciting happening there. Maybe afternoons are sort of exciting, but it's a rare bright spot. Same promos, same liners, same caller # to win swag, same voice over music commercials, same....zzzzzz
They have legendary call letters and history and they're doing nothing to earn it anymore.
Supersoul, you are obviously having a difficult time separating your own personal political beliefs from the broadcasting discussion. Rush continues to be the strongest radio program in our country. That is a fact. There is no one that has more listeners than Rush. As a personality, he drives ratings, and more importantly for advertisers...he sells their products, which is why he commands the highest endorsement prices of anyone on radio today.
Okay, so you personally don't like his show; and your political thinking is obviously not conservative. But that has little, if anything, to do with broadcasting. Why don't you take your political rants to a political board. If you want to be taken seriously at all, you would admit that Rush is an incredible radio force. However, your philosophical differences cloud your objectivity, which leads me to believe you could never succeed as a programmer. You would be too emotional, and would put your own desires ahead of what is best for your station.
The funny thing is that Rush had some of his best years when the Democrats were the ones in power.
I'll be waiting patiently for your next post telling us how Rush's dominance is almost over (I've heard that for almost 15 years) and how no one will listen to him after the elections (have heard that for almost 20 years!)
Okay, so you personally don't like his show; and your political thinking is obviously not conservative. But that has little, if anything, to do with broadcasting. Why don't you take your political rants to a political board. If you want to be taken seriously at all, you would admit that Rush is an incredible radio force. However, your philosophical differences cloud your objectivity, which leads me to believe you could never succeed as a programmer. You would be too emotional, and would put your own desires ahead of what is best for your station.
The funny thing is that Rush had some of his best years when the Democrats were the ones in power.
I'll be waiting patiently for your next post telling us how Rush's dominance is almost over (I've heard that for almost 15 years) and how no one will listen to him after the elections (have heard that for almost 20 years!)
Suggestions? did someone say suggestions for MT...
Well, morning show has to be fixed. Too bland. Have some fun already. Good gracious, it's nothing but a calendar of events and "this day in history"...spice things up a bit by getting a little edgier. More topical interests to those in the 35-45 range.
2. Can the show afterwards...I forget what it's called, but gardening and stuff belongs on the weekend. It's probably all paid programming anyway knowing CC. If it isn't, it's well disguised and probably violates some rule or something like an announcement that it's paid.
3. I'd put Glenn Beck on after the morning show. I hear him out of Waterloo on 1540 (when the wind blows right...or maybe it's my antenna) and he's exactly the kind of cool show that would draw a younger "jon stewart" audience and still be relevant for the older crowd.
4. Rush live. No question. I can't think of a single reason they tape delay him outside of the stupid farm show - that probably gets no ratings but makes wads of cash. If money's a problem, put it on the weekend - but not every stinkin day.
5. And, to cap off the day keep Bob on and let him breath a little without all that farm crap and 4-minutes of weather and news every 10 minutes.
In between, do some creative imaging that bangs away across all dayparts and reinforces a "younger" theme.
Dunno about nights. Since they're not power challenged, it's a tough one to do right. Keep the Hawkeyes obviously, but my dream would be to put Phil Hendrie or the Leykis show (the show he used to do before he got all boob-obsessed). But I'd settle for something local like KSTP in Minneapolis does. The talent available in this market probably makes that impossible though...so...
I have nothing against agriculture, but if ratings in a DMA are the goal, 95 percent of the potential audience don't give a rip...so stop making them wait 5 minutes out of every quarter hour to get back to the fun.
///just sayin again
Well, morning show has to be fixed. Too bland. Have some fun already. Good gracious, it's nothing but a calendar of events and "this day in history"...spice things up a bit by getting a little edgier. More topical interests to those in the 35-45 range.
2. Can the show afterwards...I forget what it's called, but gardening and stuff belongs on the weekend. It's probably all paid programming anyway knowing CC. If it isn't, it's well disguised and probably violates some rule or something like an announcement that it's paid.
3. I'd put Glenn Beck on after the morning show. I hear him out of Waterloo on 1540 (when the wind blows right...or maybe it's my antenna) and he's exactly the kind of cool show that would draw a younger "jon stewart" audience and still be relevant for the older crowd.
4. Rush live. No question. I can't think of a single reason they tape delay him outside of the stupid farm show - that probably gets no ratings but makes wads of cash. If money's a problem, put it on the weekend - but not every stinkin day.
5. And, to cap off the day keep Bob on and let him breath a little without all that farm crap and 4-minutes of weather and news every 10 minutes.
In between, do some creative imaging that bangs away across all dayparts and reinforces a "younger" theme.
Dunno about nights. Since they're not power challenged, it's a tough one to do right. Keep the Hawkeyes obviously, but my dream would be to put Phil Hendrie or the Leykis show (the show he used to do before he got all boob-obsessed). But I'd settle for something local like KSTP in Minneapolis does. The talent available in this market probably makes that impossible though...so...
I have nothing against agriculture, but if ratings in a DMA are the goal, 95 percent of the potential audience don't give a rip...so stop making them wait 5 minutes out of every quarter hour to get back to the fun.
///just sayin again
I say bring back Greg Alan. He did a great job and had lot's of great interaction with the listeners. He was NEVER boring....he must not have kissed up to Cook enough.
WMT AM Suggestions?
Simple--Reinvent WMT. What do you want to be? News/Talk/Sports? Who do you want to reach? Answer these with a fresh approach and you'll get people listening again in numbers. Spice up the morning show -- get back to audience interaction by giving Greg Alan a signing bonus and get him back on the air.
2. Say goodbye to the older demos during the week. Its ok to acknowledge the golden year crowd but their spending power (i.e. advertising revenue) cannot compete with a younger audience. Ok to keep the weekend peppered with the programming aimed at the 65+ crowd.
3. Dump the noontime Big Show and Jan M from WHO. Keep it local and relevant.
4. If you can't get Rush live (then listen to KXEL). Live is better.
5. Get a newsroom who gets out there and seeks out news--not just read press releases or the paper. Keep the website up to date -- not some cookie cutter of a corporate giant. When local news breaks, then repeeat it in text form on the website for people to get the latest if they missed the broadcast.
6. Become much more community involved -- be seen more -- not just periodically.
7. Get LOCAL weather coverage -- not Waterloo-based. With Dave Towne going to KGAN perhaps he can once again do weather on WMT.
8. Like a contibutor said earlier -- the station needs to earn listeners daily not just rely on 80 years of heritage.
9. Institute a leadership role -- not just an attitude of one of many stations in the market. Come on WMT you used to be great. Do it again.
Simple--Reinvent WMT. What do you want to be? News/Talk/Sports? Who do you want to reach? Answer these with a fresh approach and you'll get people listening again in numbers. Spice up the morning show -- get back to audience interaction by giving Greg Alan a signing bonus and get him back on the air.
2. Say goodbye to the older demos during the week. Its ok to acknowledge the golden year crowd but their spending power (i.e. advertising revenue) cannot compete with a younger audience. Ok to keep the weekend peppered with the programming aimed at the 65+ crowd.
3. Dump the noontime Big Show and Jan M from WHO. Keep it local and relevant.
4. If you can't get Rush live (then listen to KXEL). Live is better.
5. Get a newsroom who gets out there and seeks out news--not just read press releases or the paper. Keep the website up to date -- not some cookie cutter of a corporate giant. When local news breaks, then repeeat it in text form on the website for people to get the latest if they missed the broadcast.
6. Become much more community involved -- be seen more -- not just periodically.
7. Get LOCAL weather coverage -- not Waterloo-based. With Dave Towne going to KGAN perhaps he can once again do weather on WMT.
8. Like a contibutor said earlier -- the station needs to earn listeners daily not just rely on 80 years of heritage.
9. Institute a leadership role -- not just an attitude of one of many stations in the market. Come on WMT you used to be great. Do it again.
S
stickgirl
Guest
Stickman: keep spinning it so you look good. You totally goofed on calling KHAK's dominance in the current book, but you slough that off by saying you nailed everything else? KHAK though the roof...you said they'd drop to Z? Bear and the Brain thorough the roof and you said they sucked? KRNA making gains...to who? They're a nonfactor. And eveybody refuses to acknowledge Mix and their gains. They are blowing away their competion in DAT and Z. Bob and Tom are over? 6 months ago they had their best #'s ever in this market. Now, they trail B&B, but no one else is close.
Then you go on to say you nailed everything else. C'mon. That's like saying you picked the Yankees to make the playoffs last year, but thought the White Sox would tank.
You missed it. The call is who's #1 and you missed it. Badly.
Then you go on to say you nailed everything else. C'mon. That's like saying you picked the Yankees to make the playoffs last year, but thought the White Sox would tank.
You missed it. The call is who's #1 and you missed it. Badly.
Ok Stickgirl....
First off...nice originality with your name. They say imitation is the sincerest form of flattery. So thank you.
If you pulled your head out, you would see that I said I thought KHAK would drop and Z might make a gain. That didn't happen. I NEVER said Bear and Brain "suck". I said they seemed flat and vanilla. There's a difference. I said IF the Fox dropped, KRNA would pick up their shares. That DID happen and KFMW also had some gains. I came back and said I was wrong in some aspects.
As far as Mix 96 goes, if you need me to stroke your station..."congrats on Mix 96 for a great book...you guys rule!"
As for Bob and Tom...some of their numbers we cut IN HALF this last book. You can't post in a topic of THIS book and start throwing numbers around from SIX MONTHS ago!! If that's the case, you could make a great argument that ER is the greatest show on television right now because back in 1998 it was at the top of the ratings. C'mon Stickwench, you're not THAT out of the loop are ya?
As for your Yankees/White Sox analogy, I'm a fan of the National League...so you lost me there.
Also, in another post you said you "know who Stickman is." Tell us...we'd love to know. And then go back to romancing Scott McGill. ;-) (I know who YOU are).
The Stick
First off...nice originality with your name. They say imitation is the sincerest form of flattery. So thank you.
If you pulled your head out, you would see that I said I thought KHAK would drop and Z might make a gain. That didn't happen. I NEVER said Bear and Brain "suck". I said they seemed flat and vanilla. There's a difference. I said IF the Fox dropped, KRNA would pick up their shares. That DID happen and KFMW also had some gains. I came back and said I was wrong in some aspects.
As far as Mix 96 goes, if you need me to stroke your station..."congrats on Mix 96 for a great book...you guys rule!"
As for Bob and Tom...some of their numbers we cut IN HALF this last book. You can't post in a topic of THIS book and start throwing numbers around from SIX MONTHS ago!! If that's the case, you could make a great argument that ER is the greatest show on television right now because back in 1998 it was at the top of the ratings. C'mon Stickwench, you're not THAT out of the loop are ya?
As for your Yankees/White Sox analogy, I'm a fan of the National League...so you lost me there.
Also, in another post you said you "know who Stickman is." Tell us...we'd love to know. And then go back to romancing Scott McGill. ;-) (I know who YOU are).
The Stick
WMT....audible here in suburban Chicago....sounds a lot like it did when I went to college in Iowa over 30 years ago. "Sappy". Or perhaps more correctly, "Your father's WMT"
I also get the impression that they're nowhere near what they used to be in terms of local news excellence (when Don Wilson was ND). And finally, their strong local community involvement/visibility appears to be gone. Hard to believe that this once-mighty powerhouse has been allowed to stumble, but I can't say I'm surprised if their numbers are starting to tank.
I also get the impression that they're nowhere near what they used to be in terms of local news excellence (when Don Wilson was ND). And finally, their strong local community involvement/visibility appears to be gone. Hard to believe that this once-mighty powerhouse has been allowed to stumble, but I can't say I'm surprised if their numbers are starting to tank.
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