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CFRB

Y

Yeziknoradio

CFRB will still be CFRB, they're just not going to say CFRB anymore.
Effective immediately, it is now Newstalk 1010.
Sounds like they are preparing to be "Newstalk radio..." Ontario wide or something because they did the same with 610 (not saying CKTB anymore) and in London Ontario--same deal there!
 
I don't understand why they will not use the CFRB call-letters at all any more, on-air. "Newstalk 1010" is fine as a moniker. But why would they want to "dump" such a historical set of call-letters like C-F-R-B? It's like when WBZ-TV in Boston tried to simply use "CBS 4" and hide the historical call-letters of WBZ-TV. The locals in Boston hated the "CBS 4" id's. Eventually, CBS Inc. put the WBZ-TV call-letters back on the air, front and center. Canada is a curious animal when it comes to legal ID's. Toronto has some great stations with great call-letters such as CHUM, CJBC, CFTO and CFRB. What's the matter with saying ""Newstalk 1010, CFRB"? Doesn't Canada (CRTC) have some legal ID requirement?

Curious......
 
CFRB is required to mention their call letters at least twice a day.
(they'll most likely race through the mentioning of them, the same way many American stations do...)

So, twice a day, they could say it like this: (quickly) "Our call letters are CFRB" then proceed to mention more slowly "This is Newstalk 1010..."
No law or rule that says they can't.

I do agree, they shouldn't ignore their call letters, but I think it's more because they want to say "Newstalk radio" durring content that is Ontario wide, or across Canada at other Astral talk stations.
 
Correction - there has been absolutely no change to IDing at London's CJBK, they're using those call letters as much as ever. They added the "Newstalk" branding in late 2002, but that's it.

I have never understood the reluctance to use call letters among Canadian broadcasters. True, few people probably knew CFMJ is the callsign for AM640 in Toronto, but many of the older sets of call letters have instant recognition for listeners and viewers, even outside our "community" of TV geeks. What is there to be ashamed of?
 
M.J. said:
What is there to be ashamed of?
Click to expand...

In the case of CFMJ, they've been a million different things.
The "MJ" in CFMJ was intended to be associated with their short lived Mojo radio "Talk radio for men" format.

They were "CFYI" before that as "Talk 640 Toronto"

These days, AM 640 would be better to have the calls "CFLT" for their (mostly) Leaf talk format.
 
Do they ever ID, CFRX, or does the audio split at ID time, or am I still in the twentieth century??
 
Actually Canadian stations are required to give a legal ID out once an hour, not twice a day as mentioned above. There must have been a clampdown as suddenly all the stations on the West Coast that never gave legal ID's in the past are now complying.
 
ai4i said:
Do they ever ID, CFRX, or does the audio split at ID time, or am I still in the twentieth century?
Click to expand...
I used to listen to them down in the lower forty eight, back a quarter century ago.
 
Back in the olden days, CFRX split from CFRB to give a separate ID at about the :15 and :45 mark. Not sure if that's still the case.
 
gr8oldies said:
Back in the olden days, CFRX split from CFRB to give a separate ID at about the :15 and :45 mark. Not sure if that's still the case.
Click to expand...

Anytime I've heard CFRX recently, I've not heard a separate ID.

As far as hourly ID's are concerned... I can't say when listening to AM 740, that I can recall them giving call letters at all. In contrast to a previous post, I didn't think the CRTC required it.
 
I never remember either listening live or on airchecks hearing C-H-U-M. There was never a quick "CKLW Windsor" that I know of.
 
The CRTC doesn't require hourly IDs. That is a requirement of Industry Canada.

CHUM, at some point in its history, did have IDs that spelled out their call letters. A few years ago they ran a "retro" jingle, "C-H-U-M, 1050 Toronto!" for their ID. It was not clear how old that ID was, and that could have even been from pre-1957.

In the past couple years I've noticed the vast majority of stations in Southern Ontario now do proper IDs at least once an hour. The one lone holdout is CBC, although I've heard their station in St. John's does mention CBN at the start of one of their local shows.

On the TV side, you almost never see full IDs, except on the OMNI stations - which even list cities with rebroadcast transmitters.
 
M.J. said:
CHUM, at some point in its history, did have IDs that spelled out their call letters. A few years ago they ran a "retro" jingle, "C-H-U-M, 1050 Toronto!" for their ID. It was not clear how old that ID was, and that could have even been from pre-1957.
Click to expand...

Generally speaking, CHUM spelled it out until it went from PAMS to Drake in 1968.
 
adma said:
Generally speaking, CHUM spelled it out until it went from PAMS to Drake in 1968.
Click to expand...
I remember Pams spelling their name out, "P-A-M-S, Pams of Dallas"!
 
Dan said:
Actually Canadian stations are required to give a legal ID out once an hour, not twice a day as mentioned above. There must have been a clampdown as suddenly all the stations on the West Coast that never gave legal ID's in the past are now complying.
Click to expand...

M.J. said:
What is there to be ashamed of?
Click to expand...

Sometimes I wonder why many stations were lax in IDing themselves by its calls, and why the CRTC was lax in enforcing the rule (unlike the US, where a tattletale to the FCC would mean a good fine for the station)?

It seems the stations generally take more pride in who they are owned by, rather than what they're calls are. Examples: CFGL, the Rythme FM outlet in Montreal, has an ID near the top of the hour that makes no mention of its calls, but proudly mentions that they are a Cogeco station, followed by the Rythme FM jingle. Also, Astral Media stations, at least on Francophone Radio in Quebec, run a uniform message near the TOH, reminding listeners that they're listening to an Astral Media station -- no calls or locality. And in Hawksberry, Ontario, there was CKHK who, at the TOH, gave their moniker, locality, and "an Evanov broadcasting station", but no calls.
 
Indeed, gr8, there was never a 'CKLW Windsor' legal ID back in the heyday. At least when I was there in 1973 I never heard (or played) one. And, like most 20something Top 40 jocks in the northeast, I had spent a lot of time listening to The Big 8 before I actually was on-air there and never heard a US-style legal ID.

The closest thing I remember to a "legal" was the Johnny Mann Drake-format TOH produced element, the "ladies and gentlemen, you're listening to.....(insert promotion here)" over a tympani roll, followed by the Mann singers: "C-K-L-W, The Motor City."

There was a short-lived debate about whether the jingle sang "Motor CitieS" instead of "Motor City," suggesting an "implied legal ID" inclusive of both Detroit and Windsor. I can disspell that urban legend. The jingle's lyric was clear: it was "Motor City" (singular.)
 
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