Ch-Ch-Cha-Changes

[wkrpfm]

Listening to Mike FM from 11p-12a---not the normal imaging voice..did they get someone new?

also---DEAD Segs on Jamn AND Kiss the past week or so...haven't seen that since college radio...also i've noticed they are talking over outros and intros...are formatics changing???

 

[wkrpfm]

hmmm..regular voice guy is on now..not quite sure who it was that i heard last night..and it definitely wasn't a commercial

 

[kms575]

Listening to Mike FM from 11p-12a---not the normal imaging voice..did they get someone new?

also---DEAD Segs on Jamn AND Kiss the past week or so...haven't seen that since college radio...also i've noticed they are talking over outros and intros...are formatics changing???

Kiss 95.7 in Hartford (Clear Channel) has also been full of dead segues. What on earth is going on?

 

[bigmax]

someone must have done a focus group

 

[Garrett]

Many of the Clear channel stations have been switching to NexGen. I assumed they did this in Boston already but perhaps not?

 

[gofmradio]

Many Clear Channel stations have started to take away a lot of the clutter. There's less focus on the "Most Variey, less talk, #1 music station, best and most music" slogans. Dead segues are being encouraged. Listeners have become so conditioned to hearing something between every song that the perception when it's not there is one of more music. As People Meter spreads to more cities, beating listeners over the head with call letters and slogans becomes laess important.

 

[kms575]

Many Clear Channel stations have started to take away a lot of the clutter. There's less focus on the "Most Variey, less talk, #1 music station, best and most music" slogans. Dead segues are being encouraged. Listeners have become so conditioned to hearing something between every song that the perception when it's not there is one of more music. As People Meter spreads to more cities, beating listeners over the head with call letters and slogans becomes laess important.

Interesting. Though, to me it sounds like someone broadcasting out of their basement!

 

[argytunes]

Gosh! If the trend is becoming "less clutter"---I wonder how long it'll take for those 7-minute stopsets to SHRINK DOWN TO FIVE?

argytunes

 

[Holy Cow!]

7-minute stopsets...

argytunes

Not on CC signals. CC backed away from cluster lengths like that almost 2 years ago.

 

[TowerBuzz]

Listening to Mike FM from 11p-12a---not the normal imaging voice..did they get someone new?

also---DEAD Segs on Jamn AND Kiss the past week or so...haven't seen that since college radio...also i've noticed they are talking over outros and intros...are formatics changing???

You mean dry segs as in no sweepers inbetween and two songs actually segued together/ like,.......uh, a segue?.........

Imaging they were initially using the genius Will Morgan from KROQ fame who sounded nothing like himself, on Mike, brilliant..and then they added what's his face John Pleesie? the J. Peterman guy........

 

[CapeRadio]

Many Clear Channel stations have started to take away a lot of the clutter. There's less focus on the "Most Variey, less talk, #1 music station, best and most music" slogans. Dead segues are being encouraged. Listeners have become so conditioned to hearing something between every song that the perception when it's not there is one of more music. As People Meter spreads to more cities, beating listeners over the head with call letters and slogans becomes laess important.

a focus group I saw said something even more basic than that. many people flip every time there is something other than music on the radio, like its a commercial. So, the extension of that is to put all sweepers and jock-talk over song intros. (i.e. start the song first, then play the sweeper or talk).

Although, the only wet sweepers I remember on kiss over the past couple years are new music intros, matty liners, and their legal id. Theyve been doing this for a long time.

 

[Eli Polonsky]

a focus group I saw said something even more basic than that. many people flip every time there is something other than music on the radio, like its a commercial.

It's so different than the heyday of AM Top 40 radio in the 60's, when people were actually entertained by the great station jingles. They were part of the fun-n-n-n-n-n-n-n-n-n-n-n-n!

 

[argytunes]

Eli...

You just pointed out the MAJOR difference between radio in the 60s and radio today.

An uptempo jingle could subtle--y convince a listener that the station HE or SHE was listening to was FUNNNNNNNNNNNNN. Nobody was being "beat over the head by one or two "shotgun announcers" attemptiing to rattle off an entire 24-hour programming line-up in less than 10 seconds! :

argytunes

 

[nhradiochild]

Listening to Mike FM from 11p-12a---not the normal imaging voice..did they get someone new?

also---DEAD Segs on Jamn AND Kiss the past week or so...haven't seen that since college radio...also i've noticed they are talking over outros and intros...are formatics changing???

You mean dry segs as in no sweepers inbetween and two songs actually segued together/ like,.......uh, a segue?.........

I must have been out of the loop longer than I thought! I used to think that most stations used to dry-segue two songs together unless they had a lot in their stopsets or they were ID happy or they had a crappy (aka: ANY) automation system that needed to be covered up so that nobody could hear the trainwrecks :

If our interpretation of dry (or DEAD) seguing is correct.

Now if I use my imagination and really stretch the limitations of "DEAD", I would be keen to suspect that there is no mix at all, and one song just fades into oblivion before the new one starts, but that just doesn't sound right at all, does it?

Finally, there's the thought that (when he referenced college radio) that they may be going directly into stopsets and such with no buffer from music to advertisement. That would be kinda weird too.

Ah well, maybe it will be clarified. :-[