KZON has had a mighty fall--it's really too bad, I feel awful for the sales/account executives, board-techs, personalities and all the lower management types who have been involved in this mess.
From a programming standpoint, the station is very 1991. A quick listen to the positioner tells you this, "Blazing the valley's hits and hip-hop", clearly they hired a 42 year old consultant who hatched that idea 17 years ago and has been riding that wave since... or maybe they stole it from R&R circa 1990--who knows. It's just one example of a series of bad ideas that CBS Radio and the puppets therein have generated. The 2.5 hour rotation for the powers is mind-numbing enough (not unusual for terrestrial radio, but just foolish), a morning show that once drew numbers but can't seem to get any kind of momentum now combined with no real personality to the entire station just makes for a sad, disconnected from the community type of station that corporate radio brings you these days.
Going after two stations' audiences was a bad move, almost as bad as the concept of bringing in a third station that plays the same music that two others play. It's been about a year and as I said then, "this ship will sink" and here comes the water. Grab a life-jacket and get aboard a boat while you still can, because there's not much time left now. These are terrible ratings for a 100,000 watt station with a supposed popular format-although that's a debatable premise in and of itself.
