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Change Or Die

E

Element9

Well, well, well. The station that promised no gimmicks and contests has done an about face. The Lake contest mailer arrived and except for the call letters and slogan, it could have been sent out by 97 Rock, WJYE or Star. "Listen weekdays at 7:20..." yadda, yadda, "and you'll win 100 dollars."

The mailer is graphically well done in post card sized, three-section horizontal foldout. "Listen for your name and call us within 100 minutes..." it says.

For a station that proclaims "free your radio" and from the get-go attempted to present itself as anything but corporate radio, the mailer and accompanying television campaign smacks of traditional, proven radio marketing. It also screams, "We better make this thing work in this book or we're history."

Let the games begin.

-9-
 
> Well, well, well. The station that promised no gimmicks and
> contests has done an about face. The Lake contest mailer
> arrived...

Well, the Buffalo fall Arbitron may have been embargoed to the entire world. but that's one big clue as to at least one station that saw its numbers and decided it's hurting.
Any other contests/promotions in the market hinting at desperation on the part of the station running 'em?
 
> Well, the Buffalo fall Arbitron may have been embargoed to
> the entire world. but that's one big clue as to at least one
> station that saw its numbers and decided it's hurting.
> Any other contests/promotions in the market hinting at
> desperation on the part of the station running 'em?
>
I don't think they'll change just yet.
Most likely, they'll just try a tweaking of the station's play list a bit first.
Perhaps they should say "The Lake goes deeper..."
It worked for the River back in the day...<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
> Well, well, well. The station that promised ....
a deeper playlist, "broke out" that rare gem..

Billy Joel "Only the good die young"

hmm..seems the lake is a shallow and polluted..
oh, wait that is lake erie.
 
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