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Changes at 102.3?

LouRadio said:
Obviously not local, but I wonder if they'll add Delilah to the lineup. Although admittedly, her show isn't quite as big of a deal as it was back in the 90s and 00s and lately seems to be missing from a lot of (though not all) larger markets and seems to have become more of a small town thing.
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Well, I was right, and I'm actually sort of surprised. Delilah IS back and playing on 102.3 The Rose right NOW.
 
Great said:
This format isn't going anywhere.
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Not for the foreseeable future but one thing about 102.3 it always gets blown up. I never thought they would blow the max up but they did after over a decade. I thought the max did a better job w hot ac then mix 106.9 does. When Lambert and Lindsay fell apart it was the beginning of the end.

I thought Chris Randolph n Sarah jordan had a pretty good morning show. Oh well let's all enjoy the roses they will be here for a good while.
 
You're close, Patrick. We were CHR when I started there in the research department in Dec. of 87. Sometime in 88 we switched to some form of adult rock (no Zeppelin, AC/DC or stuff like that). It was heavily consultant driven and it sucked. Shakin' from Eddie Money was considered too heavy for this "rock" format. I think it might have been referred to as Formula 29 or something like that. Then in April of 89 we came out balls to the wall with Rock102 and did really well in the ratings. That's when I got to start doing an air shift. After Christmas of 1990 we started the infamous computer countdown (that I had to spend way too much time in the studio babysitting) that led to Mix102. I left about a year later in Jan. of 92.
 
Craven707 said:
You're close, Patrick. We were CHR when I started there in the research department in Dec. of 87. Sometime in 88 we switched to some form of adult rock (no Zeppelin, AC/DC or stuff like that). It was heavily consultant driven and it sucked. Shakin' from Eddie Money was considered too heavy for this "rock" format. I think it might have been referred to as Formula 29 or something like that. Then in April of 89 we came out balls to the wall with Rock102 and did really well in the ratings. That's when I got to start doing an air shift. After Christmas of 1990 we started the infamous computer countdown (that I had to spend way too much time in the studio babysitting) that led to Mix102. I left about a year later in Jan. of 92.
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Question craven if rock 102 was crushing it in the ratings why did they blow it up into mix 102? Similar to what the suits did in July of 99 4 days after Lrs fest they blew Lrs 102 up into love 102.3 YUK Anyways any reason why they blew rock 102 up if it was performing well. Shakin Eddie money to hard how absurd dude how absurd
 
hotpatrick2004 said:
Question craven if rock 102 was crushing it in the ratings why did they blow it up into mix 102? Similar to what the suits did in July of 99 4 days after Lrs fest they blew Lrs 102 up into love 102.3 YUK Anyways any reason why they blew rock 102 up if it was performing well. Shakin Eddie money to hard how absurd dude how absurd
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They decided they actually wanted to make some money for a change, lol. Our sales staff had a challenging time selling the Rock102 format. Also, the PD they hired had a lot more experience with the AC type format. He was hired, I think, during the summer before we flipped. Good programmer. Very smart fellow. There are some times when ratings don't translate into money and other times that a lot more money can be made with "so so" ratings. At the end of the day, radio is a business.
 
Craven707 said:
They decided they actually wanted to make some money for a change, lol. Our sales staff had a challenging time selling the Rock102 format. Also, the PD they hired had a lot more experience with the AC type format. He was hired, I think, during the summer before we flipped. Good programmer. Very smart fellow. There are some times when ratings don't translate into money and other times that a lot more money can be made with "so so" ratings. At the end of the day, radio is a business.
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I am attaching some interesting pieces, credit to Radio and Records Magazine and worldradiohistory.com. You can see that LRS's Rock 40, put a dent in WQMF's numbers initially. But it was skewing to the younger market and not the baby boomer market that everyone wanted to advertise. IMO, this is about the time that AOR radio was breathing its last few breaths. Look how small the playlists were. AOR playlists had 20-40 songs just a few years earlier. Nirvana was about to explode and hair metal was dying. As a result, AOR radio died and fragmented into Alternative, Active Rock, Classic Rock (yuk!), and Triple AAA, etc. It is interesting to point out that the target market in 1990 for Rock 40, 18-24 males, are now 50-56 years old in 2022. That is obvious, but puts things in perspective.
 

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  • LRS ratings 1990.JPG
    LRS ratings 1990.JPG
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  • LRS DEMO Ratings.JPG
    LRS DEMO Ratings.JPG
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  • LRS Playlist 1990.JPG
    LRS Playlist 1990.JPG
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killemall said:
I am attaching some interesting pieces, credit to Radio and Records Magazine and worldradiohistory.com. You can see that LRS's Rock 40, put a dent in WQMF's numbers initially. But it was skewing to the younger market and not the baby boomer market that everyone wanted to advertise. IMO, this is about the time that AOR radio was breathing its last few breaths. Look how small the playlists were. AOR playlists had 20-40 songs just a few years earlier. Nirvana was about to explode and hair metal was dying. As a result, AOR radio died and fragmented into Alternative, Active Rock, Classic Rock (yuk!), and Triple AAA, etc. It is interesting to point out that the target market in 1990 for Rock 40, 18-24 males, are now 50-56 years old in 2022. That is obvious, but puts things in perspective.
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best post i've read since joining.
 
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