SportsRadioDoc said:
xianbroadcaster said:
SportsRadioDoc said:
If "36" is so bad, then why did he CRUSH the ratings from noon to 2? Was everybody listening to how "bad" he was? I'm not saying he's good, I'm just saying the ratings were in that specific daypart. I think that is a fair question. It may also be a reasonable expectation to believe that he will bring some of those numbers with him.
36 being unlistenable is my humble opinion.
What did his "CRUSH" look like? I don't have access to any numbers in the market.
Does his "CRUSH" apply outside of trends during football season?
It is a "CRUSH" compared to who and what?
I think a lot of factors in a 36 CRUSH are smoke and mirrors.
I respect your opinion. I'm not saying he's good or bad. I'm saying he pulls numbers in and out of football season. Can you manipulate numbers to suit yourself? Sure you can, it's Arbitron. Do you want to be #1 with one legged lesbians 25-54? We can find a way to make that happen. Here is the facts: Spiels consistantly pulls 10+ numbers with men 25-54 from noon-2p in spring, summer, winter and fall. Cut and dried.
Uh... 10+? Spring, summer, winter, fall? Crushes everyone else?
Let's take a look.
Demo: M25-54 Time: M-F Noon-2p
Summer -- 7.4 4th place
Spring -- 6.1 3rd place
Winter -- 9.1 3rd place
Fall -- 7.8 3rd place
Looks like in a year he hasn't hit the 10+ "consistently" as you said, or ever, and 3rd - 4th places doesn't appear that he's "crushing" anyone either... might want to do your research before making such claims...