I second that motion. Otherwise if Cumulus beats them to the punch and puts modern rock on 102.1, that combo of I-95 and new rock on 102.1 will be the bad news for 106.1 in combined Sav-HH radio ratings.
The smart money would then put a news/talk or spanish format on the vacated 106.1 as country already has 2 Savannah stations, and 92.5/96.9 out of Charleston put a surprisingly good signal into most of Beaufort Co for the SC folks who don't like KIX96.
However, I understand the rationale of putting a country station on the air. Easy to sell, if ratings don't come up in the sales pitch. But it may be in Adventure's best interest to make 106.1 SC's country station and maybe just cut their losses for the format in GA as KIX has a pretty good stranglehold on the market and 10+ years of being a distant second fiddle (or third even!) is proof enough the market ain't really bitin'
Or better still, why not that "hard-edge" country/southern rock format that is popping up everywhere. I have a perfect name...106-1 the Gator! Beats Bob, Country, or Lucky Dog Country (wtf? I still dont get that one...)
Radio-X