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Changes at Radio 690

musicfan101 said:
Isn't 690 a San Diego station??
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No, it's a Tijuana station programmed for LA with LA talent and studios in Burbank.

The facility has targeted LA for pretty much all of the last 60 years.

An eon ago, it was Gordon McLendon's "Extra News Over Los Angeles" and the first English language All News station ever.
 
Yes, and the first top 40 station for Los Angeles in 1957. I read Humberto Luna was going to do mornings on 690. Wasn't he considered a little old fashioned by the early 1990's ?
 
JON BRUCE said:
Yes, and the first top 40 station for Los Angeles in 1957. I read Humberto Luna was going to do mornings on 690.
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He's been doing afternoons at the station for quite a while now.

Wasn't he considered a little old fashioned by the early 1990's ?
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Luna was converted to a talk host when KTNQ went all talk in 1996, and got very good ratings for several years working the format with a humorous touch; his 25-54 numbers were occasionally in the top 10, which was not bad for a Spanish language AM.

However, he wanted to be on a music based station and went to 107.1 when it was Viva, and then to KLAX and on to KHJ before joining the Preciosa network two years ago... and now he is back in LA at W Radio.
 
DavidEduardo said:
JON BRUCE said:
Yes, and the first top 40 station for Los Angeles in 1957. I read Humberto Luna was going to do mornings on 690.
Click to expand...

He's been doing afternoons at the station for quite a while now.

Wasn't he considered a little old fashioned by the early 1990's ?
Click to expand...

Luna was converted to a talk host when KTNQ went all talk in 1996, and got very good ratings for several years working the format with a humorous touch; his 25-54 numbers were occasionally in the top 10, which was not bad for a Spanish language AM.

However, he wanted to be on a music based station and went to 107.1 when it was Viva, and then to KLAX and on to KHJ before joining the Preciosa network two years ago... and now he is back in LA at W Radio.
Click to expand...
From what I understand he was the morning guy when you came to KTNQ in 1995, and for how long did he stick around when your station went all talk?
 
travisl5678 said:
From what I understand he was the morning guy when you came to KTNQ in 1995, and for how long did he stick around when your station went all talk?
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Short answer: 3 years.

And his ratings went up... nearly doubled... as the station went from a 1 share into the high twos (beating KFI in 25-54 occasionally).

Luna had been the midday guy at KTNQ from 1992 on when they tried to do "Los Tres Amigos" with Jaime Piña, Gustavo Vargas Saucedo and Luna. Luna, who had been losing to Piña in mornings when Piña was on KWKW, was moved to middays.

Luna, plus a lot of news and sports (about 15 minutes an hour) worked really well.
 
Does anyone even care about AM 690? It's not even doing well in neither LA or SD.
 
The only time 690 got any ratings in L.A. was when it was XTRA Sports 690. W Radio is a joke. I think the few people that listen to news/talk in Spanish listen to Radio Formula which is also out of Tijuana also on 950 AM.
 
BMedina said:
The only time 690 got any ratings in L.A. was when it was XTRA Sports 690. W Radio is a joke. I think the few people that listen to news/talk in Spanish listen to Radio Formula which is also out of Tijuana also on 950 AM.
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KTNQ and KWKW, both local talkers, together get about a 1 share 12+ and around a 1.5 in 25-54. XEKAM may get a .2 on average, and XEWW a 0.1.

All the XEKAM listening is in OC along the coast (based on many years of analyis of that facility).
 
BMedina said:
Forgot about KTNQ. Yeah and KWKW is Sports. Out of the TJ news/talk stations XEKAM beats W Radio.
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At the 0.1 to 0.2 level, both are statisitically tied as the numbers are well within the margin of error of the survey sample.
 
musicman3355 said:
Is W Radio in Phoenix the same thing as 690?
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W Radio is a network out of XEW in Mexico City. 690 in LA (Tijuana) customizes many of the dayparts with local programming because LA is such a huge market.

What frequency is W Radio in Phoenix on?
 
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