I'm stealing a phrase from a former columnist at the Plain Dealer, but "word is" that afternoon drive host Brady Russell is out at NextMedia news/talker WHBC/1480. Details to follow...
John Baylor said:Nice spin on budget cuts from OMW.
Budget cuts, sure Wink Wink Nudge Nudge.
rebbe said:If it was merely about cost cutting, wouldn't NM opt for some form of syndicated programming? There are still plenty of shows out there.
Shadow said:I think it was a little of both. Budget cutting AND improving a show. The AM changed format about a year ago and have had some sales problems. I think the FM has been doing pretty well overall in sales therefore why mess it up now?
OhioMediaWatch said:4) I wish I could get WHBC better up here, or that they'd finally turn on streaming, so I would have a better shot to hear Jim.
OhioMediaWatch said:4) I wish I could get WHBC better up here, or that they'd finally turn on streaming, so I would have a better shot to hear Jim.
Shadow said:Regarding satellite and talk radio...
For the life of me I will never understand why stations would select satellite programs over local talk. There were some posts above that referenced WHBC putting Lou Dobbs on in afternoon drive. I am NOT against syndicated talk shows. I think they serve a purpose filling in non-prime places, weekends, overnights, etc.
Of course shows like Limbaugh are pillars of syndication and do well in revenue. But these second plus tier talk shows are mediocre at best. I can even understand WHBC having Dennis Miller on noon to 3pm. It mixes well with the local programming.
But putting a syndicated show on in afternoon drive on a station like WHBC is just nuts. The short term gain in saving a few bucks can never match the revenue opportunity lost. Imagine if WLW replaced Gary Burbank with Lou Dobbs. (No Brady Russel was no Gary Burbank. I get that.) Imagine if Bob Golic left WNIR and they put Lou Dobbs on there. Or Triv in WTAM. Yes they may save well over 6 figures but in the long run the revenue declines will be significantly more.
Talk radio is so good when you have some decent local hosts no matter what city. I love WKBN's Ron Verb. I applaud Clear Channel for keeping the afternoons there local. Imagine if they replaced him with Lou Dobbs?
Man we really need to turn this industry around and focus on long term revenue growth and not this stupid "we need to hit our quarter or else" attitude. Cutting the expense line is NEVER a way to achieve growth in the long run in any industry or business.