I just noticed in another prominent radio industry "job openings" section that Lincoln Financial is looking for a new program director for WMXJ! Majic 102.7 has appeared to me to be somewhat stable in recent years, so I was rather surprised at the opening. Hopefully, this doesn't indicate a wholesale change is coming. Any thoughts/opinions/details?
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Changes at WMXJ?
- Thread starter nfladxer
- Start date
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cd637299
Guest
I'm not in the biz, but IMO they are acting a bit shaky lately. Unless I was hearing this the wrong way, about 2 months ago they tried to ax all 1960s music, calling themselves "tracks of the 70s & 80s", leading to what seemed to be a Facebook melee! I think that that fiasco lasted *one day*. Then they went back to 60s/70s/80s.
Not that anybody else listened, but I thought they had a decent idea, running 50s/60s on its HD2 about 6 months ago. But, even their own website did not plug it. Heck, I may have been its only listener....oh well. Almost nobody owns an HD radio anyway, but that's for another board!!
Like I think one person here put it, 80s can be heard anywhere in this market!
I know that keeping the same demo means updating the music, but I have no idea what they want to do right now.
cd
Not that anybody else listened, but I thought they had a decent idea, running 50s/60s on its HD2 about 6 months ago. But, even their own website did not plug it. Heck, I may have been its only listener....oh well. Almost nobody owns an HD radio anyway, but that's for another board!!
Like I think one person here put it, 80s can be heard anywhere in this market!
I know that keeping the same demo means updating the music, but I have no idea what they want to do right now.
cd
The 'Classic Tracks' positioning and layoffs came about 6 weeks ago.
The 70s/80s schtick lasted a day, as did the replacement imaging and snarky liners. I heard a ton of toasted 70s rock more than once that day. As a LONGTIME listener, it sounded weird and out of place.
Whomever they got to cut those liners, he was good, he sounded professional, but none of it fit here. It sounded like material that belongs on traditional classic hits/rock stations like WROR in Boston....or Big. One thing came to mind: why air something that actually says, just like your iPod, but with commercials????
The next morning, Bobby Ocean's voice returned, as did the jingles and the 60s. The decimal point in 102.7 came back into their imaging last night, I believe.
They were going to lay people off anyway, so they should've just kept the Greatest Hits positioning, just tweaked the music and saved themselves the trouble (and probably the money paid out to the voice talent).
The 70s/80s schtick lasted a day, as did the replacement imaging and snarky liners. I heard a ton of toasted 70s rock more than once that day. As a LONGTIME listener, it sounded weird and out of place.
Whomever they got to cut those liners, he was good, he sounded professional, but none of it fit here. It sounded like material that belongs on traditional classic hits/rock stations like WROR in Boston....or Big. One thing came to mind: why air something that actually says, just like your iPod, but with commercials????
The next morning, Bobby Ocean's voice returned, as did the jingles and the 60s. The decimal point in 102.7 came back into their imaging last night, I believe.
They were going to lay people off anyway, so they should've just kept the Greatest Hits positioning, just tweaked the music and saved themselves the trouble (and probably the money paid out to the voice talent).
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cspotrun
Guest
from afar i've often wondered WHY Classic Hits would not do well in Miami... shouldn't there be a big audience for this?isn't that where baby boomers retire? ... layoffs... from what i can tell looking at the website the same names are there from the last time i looked, which was about a year ago, so it looks like the airstaff survived.
WhoDat! said:
No, this is where the Cubans retire and the well to do Argentines, Colombians, Venezuelans and such come to buy condos or to stay while their country goes through some revolt or economic upheaval.
The market is over 50% Hispanic now, and is generally rather expensive for retirees save those with the money for those nice Boca homes.
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Groove1670
Guest
The closest station to match "Classic hits" for the market is MIA. If they tweaked the format to the South Florida market it would have higher ratings.
It is starting to lose the classic rhythmic lean it had when it first went on the air (and I think had better ratings), and sounding more like a standard Rhythmic AC station.
They are trying to mirror KTU in New York. Similar, but not the same market.
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cspotrun
Guest
from afar i've often wondered WHY Classic Hits would not do well in Miami... shouldn't there be a big audience for this?isn't that where baby boomers retire? ... layoffs... from what i can tell looking at the website the same names are there from the last time i looked, which was about a year ago, so it looks like the airstaff survived.
[/quote]
No, this is where the Cubans retire and the well to do Argentines, Colombians, Venezuelans and such come to buy condos or to stay while their country goes through some revolt or economic upheaval.
The market is over 50% Hispanic now, and is generally rather expensive for retirees save those with the money for those nice Boca homes.
[/quote]
50% hispanic huh, the #1 ranked station is Urban,in fact another Urban is in the top 5 with an A/C, the Best hispanic station comes in at #5 there are ALOT of hispanic stations in miami, a half dozen or more, with the audience divided among them BUT ONLY 1 Classic Hits station back to my original question: why isn't Classic Hits performing better in Miami? i would like to hear from everybody on this.
[/quote]
No, this is where the Cubans retire and the well to do Argentines, Colombians, Venezuelans and such come to buy condos or to stay while their country goes through some revolt or economic upheaval.
The market is over 50% Hispanic now, and is generally rather expensive for retirees save those with the money for those nice Boca homes.
[/quote]
50% hispanic huh, the #1 ranked station is Urban,in fact another Urban is in the top 5 with an A/C, the Best hispanic station comes in at #5 there are ALOT of hispanic stations in miami, a half dozen or more, with the audience divided among them BUT ONLY 1 Classic Hits station back to my original question: why isn't Classic Hits performing better in Miami? i would like to hear from everybody on this.
WhoDat! said:
The Spanish language FM stations average about 25 shares in Miami. That is about right since about 50% of Hispanics are Spanish dominant in Miami.
There is one Classic Hits (WMXJ... WMIA is self-described as Rhythmic AC) station and it averages under a 3 share in 25-54. KRTH in LA has averaged around a 3.0 to 3.2 of recent... in a market that is 42% Hispanic and where KRTH targets Hispanics specifically. So asking why classic hits does not do better ignores the fact that, given the ethnicity of Miami (50% Hispanic and 20% Black) the classic hits station does quite well... although if it were more Hispanic targeted, it might do better still.
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cspotrun
Guest
lots of hispanics where i program a classic hits station, and i've never "Catered" to them per se, and we pull more Hispanic listeners THAN the 6 Hispanic stations. so, how would YOU do it?
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Groove1670
Guest
Once again, a pop leaning/rhythmic classic hits station would do well such as a KRTH or a WOLL. A Bob or Jack type format (with a rock lean)... not so much.
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cd637299
Guest
It ain't helping when Majic is playing Hendrix/the Who/et al. Big has that audience.
Hey Guys:
I applied for the job as PD for Majic!!! Let's see what happens. Wish me luck
T.J.
I applied for the job as PD for Majic!!! Let's see what happens. Wish me luck
T.J.
WhoDat! said:
... by including a significant number of second generation Hispanics in any music testing or perceptual studies.
(By "Hispanic stations" I presume you mean "Spanish language stations." Power 96 is an Hispanic station, but not in Spanish.)
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cspotrun
Guest
musiconradio.com said:
DavidEduardo said:
I understand where both WhoDat! and David are coming from, but when I was recently in South Florida, it appeared Majic 102.7 was leaning towards a more "Classic Rock" sound than before. IMHO, WMXJ should concentrate on more of a Pop-oriented "Classic Hits" sound. You certainly want to keep some Stones and Beatles, and some well researched '70's and '80's hits. I'm not a research guy, but I can hear some Motown Stevie Wonder, some Motown and later Marvin Gaye, The Dramatics "Watcha See Is Watcha Get", The Beginning of the End's "Funky Nassau", stuff like that! Majic certainly has a heritage airstaff, and, yes, the music library has to evolve, but, hopefully they'll keep on playing "The Hits"! And keep it Happy!
WhoDat! said:
KRTH way overindexes among Hispanics. In fact, about 55% of its cume is Hispanic in age groups where the Hispanic population is only about 25% of the population.
They target Hispanics and research Hispanics and do exceedingly well among Hispanics.
No, Motown is way tooooooo old. It means anything that is a "classic hit" that is rhythmic and tests. Disco is rhythmic, freestyle is rhythmic, Lady Gaga is rhythmic, and light r&b is rhythmic to name a few. Rhythmic, in the case of WMIA and WKTU are Rhythmic AC really, as they play some recent stuff despite being gold driven.
In many senses, "rhythmic" means "no rock sounding stuff" and is a descriptor of what does not play as much as a descriptor of the music that is played.
And that is because the "cream of the crop" of oldies and classic hits and US pop and AC and even rock were also hits in Latin America. Pop stations there tend to play a lot of English language Top 40 hits, and rock stations play mostly English music (with an exception or two that are all Spanish language rock).
But 80% of the KRTH Hispanic listeners are in the English only or Bilingual categories, meaning the vast majority were born here and picked up on the songs when in school and as young adults here.
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Groove1670
Guest
Funny how all classic rhythmic hits are lumped into Motown.
I would like to run the following artists in front of the consultants.
Regina,Alisha,Nice N' Wild, Nancy Martinez,Modern Romance,Jimmy Bo Horne.
Okay, so you will never hear them on South Florida radio again. ;D
musiconradio.com said:
Remember, radio plays songs, not artists. That's why "seemingly" bigger songs by a particular artist may no longer get played, and more secondary ones still do.
And in big markets like Miami, it's not the consultants nor is it the PDs who pick the songs... it's the listeners.
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Groove1670
Guest
Actually it is the labels that pick the songs. It is up to the listener (buyers) if they become a hit.
Thanks David for posting all the broadcast yearbooks on your site. Got to take a trip down memory lane with my stations of the past.
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