Meteorologist Scott Hetsko has said on his Facebook page that big changes are coming to WROC -8 in September and showed a picture of the news set. Think H. D. is coming?
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Changes at WROC?
- Thread starter therealjm12
- Start date
therealjm12 said:Meteorologist Scott Hetsko has said on his Facebook page that big changes are coming to WROC -8 in September and showed a picture of the news set. Think H. D. is coming?
My guess is, which I am probably wrong, is that the company who owns Channel 31 (FOX) is selling that station to Channel 8.
In the promo for the "big change" one can hear construction work going on so perhaps there may be some set design changes in the works.
The facility on Humboldt Street is very large and there is plenty of room to make renovations.
It's either HD or, and don't be surprised if, they go to 16:9 widescreen for now to hold over until the switch to HD. WGRZ in Buffalo, I believe, did a similar transition.
therealjm12 said:Meteorologist Scott Hetsko has said on his Facebook page that big changes are coming to WROC -8 in September and showed a picture of the news set. Think H. D. is coming?
It was announced yesterday that they are going HD for local news. This leaves WHEC as the sole holdout transmitting local news in SD. I would think if Hubbard doesn't make the investment to upgrade to HD for ch 10 in the immediate future they will soon be an also ran in the ratings, which have already been sinking in recent years as WROC has improved their news product & WHAM upgraded to HD 2 years ago.
Oh well I am wrong again I guess.
So when is 8 going to HD? Not that it will matter to me because I don't own an HDTV set. :'(
So when is 8 going to HD? Not that it will matter to me because I don't own an HDTV set. :'(
Mark_Giardina said:Oh well I am wrong again I guess.
So when is 8 going to HD? Not that it will matter to me because I don't own an HDTV set. :'(
They haven't announced a date yet but I would expect sometime in Sept. when the new fall programs premier.
B
Bob1370
Guest
Could be sooner than that. They''re rebuilding the set for HD right now and when it's done in a week or two they'll have HD news capability for both WROC-TV and its LMA partner WUHF.
I think it could be September or maybe even November.
Part of me thinks November because that's when the next sweeps period will be. If you're going to use HD as a promotional tool to drive viewership and spike the ratings, you might as well do it right at the beginning of the book. Capitalize on the novelty of being the latest, greatest HD in the market. Even people who don't normally watch WROC will be bound to tune in just to see what all the hype is about, especially if WROC manages to somehow outdo WHAM's set. If WROC does it well, they might win some people over. If they don't, they're going to lose people as the novelty wears off. Might as well capture those "novelty" viewers (and thus, take them away from their usual favorite) during the book, when it counts the most. Picking up those extra viewers for a just few days in September won't matter because Nielsen isn't measuring local TV in Rochester in September.
On the other hand, an HD launch in September to coincide with new "fall season" will grab the attention of your "I only watch the news when there's a good lead-in" segment of the audience, people who probably haven't watched much TV since many shows had their finales in May. In this case, WROC would be relying on using the early part of the fall to build a solid audience during the weeks leading up to sweeps. The other pro here is that, if there are any unforseen HD problems (the kind that NEVER arise during off-air rehearsals, only when they actually go live on-air for the first time), those things are happening outside of the book. That way, when the book does begin, everything's hopefully running smoothly and all the kinks are worked out.
I'd also side with September if they're already hinting at things in August. There's no reason to tease viewers for more than two whole months, that's just too much hype for what it is. Maybe if they were going to be first, but they aren't. Another year or two and we'll see the SD holdouts flipping to HD quietly, so as NOT to draw attention to the fact they took so long to catch up with every other channel on television. I mean seriously, whenever WHEC finally catches up, how much "oomph" can their promos have?
"News10NBC in HD... let's all finally be there!"
Part of me thinks November because that's when the next sweeps period will be. If you're going to use HD as a promotional tool to drive viewership and spike the ratings, you might as well do it right at the beginning of the book. Capitalize on the novelty of being the latest, greatest HD in the market. Even people who don't normally watch WROC will be bound to tune in just to see what all the hype is about, especially if WROC manages to somehow outdo WHAM's set. If WROC does it well, they might win some people over. If they don't, they're going to lose people as the novelty wears off. Might as well capture those "novelty" viewers (and thus, take them away from their usual favorite) during the book, when it counts the most. Picking up those extra viewers for a just few days in September won't matter because Nielsen isn't measuring local TV in Rochester in September.
On the other hand, an HD launch in September to coincide with new "fall season" will grab the attention of your "I only watch the news when there's a good lead-in" segment of the audience, people who probably haven't watched much TV since many shows had their finales in May. In this case, WROC would be relying on using the early part of the fall to build a solid audience during the weeks leading up to sweeps. The other pro here is that, if there are any unforseen HD problems (the kind that NEVER arise during off-air rehearsals, only when they actually go live on-air for the first time), those things are happening outside of the book. That way, when the book does begin, everything's hopefully running smoothly and all the kinks are worked out.
I'd also side with September if they're already hinting at things in August. There's no reason to tease viewers for more than two whole months, that's just too much hype for what it is. Maybe if they were going to be first, but they aren't. Another year or two and we'll see the SD holdouts flipping to HD quietly, so as NOT to draw attention to the fact they took so long to catch up with every other channel on television. I mean seriously, whenever WHEC finally catches up, how much "oomph" can their promos have?
"News10NBC in HD... let's all finally be there!"
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