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Changes coming to KOYN Paris

L

LibertyNT

KOYN in Paris has dropped their morning show, local rumors have a format change in the mix. Makes sense given the last ratings period had them near dead last in the market. However the rumors I've heard cause a musical overlap with co-owned KPLT-AM. So I'd suspect more of a station retooling than an outright change.
 
LibertyNT said:
KOYN in Paris has dropped their morning show, local rumors have a format change in the mix. Makes sense given the last ratings period had them near dead last in the market. However the rumors I've heard cause a musical overlap with co-owned KPLT-AM. So I'd suspect more of a station retooling than an outright change.
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I don´t see Lamar County as part of any rated metro. What ratings are you referring to?
 
Lamar is not a rated market but does get books from Nielsen. It's a sub of DFW if I'm not mistaken. I know our cluster has it and it was from Nielsen.
 
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b-turner said:
It may be the county by county annual survey.
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Yeah, likely. That Country Circulation product is notoriously weak in reliability in small counties, and the home county for Paris has less than 30 thousand residents.
 
LibertyNT said:
Lamar is not a rated market but does get books from Nielsen. It's a sub of DFW if I'm not mistaken. I know our cluster has it and it was from Nielsen.
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The PPM markets no longer have TSA areas, so it is not part of the DFW book. I suspect b-turner has the right answer.
 
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