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CHANGES COMING TO WTFM?

B

Brian Scott

Was on Facebook this morning and Taylor Morgan was posting something about changes coming to WTFM.

Anybody got an ideas? Comments??
 
Changing to Big Band music, maybe Urban AC. Or perhaps a country station in the Tri-Cities market that doesn't speed up its music. Or perhaps country with the return of Richard Quillen, partnered with Johnny Wood for radio fishing reports..
 
TennStud said:
Could be just the opening you've been looking for Mr. S!!!!!*S*
Click to expand...

I do wish that was the case, Mr. Stud. As you know, turn-over the the Tri-Cities market is rare. But I hope one day to be back home, either eating carrots with the rabbits, or rocking it classically. With the big 101 being taken over soon by Cumulus, you never know what might happen in Gray.
 
Who knows: Maybe this "change" supposedly coming about may be because "soft-rock" stations, whose bread-and-butter has been Billboard's adult-contemporary chart, are starting to get second thoughts about such a format if songs with names like "F-in' Perfect" are getting into the top 10 on that chart. There was that "Before He Cheats" fiasco a few years ago. Lately we've had to put up with some song with terrible rhymes ("Radio, stereo, I can't stand Denny Terio").
The solution hits one's brain right away: "Why don't Billboard have a separate soft-rock chart, like they have a separate 'pop' chart?" One look at the current "pop songs" chart will show the junk that's creeping into it. This stuff is now creeping into the adult-contemporary chart. Pretty soon, it would creep into a soft-rock chart as well. I hope that at some point soft-rock (or "easy hits" or whatever) stations will dig as much as they can for new, quality songs, with the kind of sound they're going for, without feeling like they have to go along with a chart.
Yes, this will probably mean playing the next thing in the mail from an independent-label artist, that fits the format. And/or an on-the-shelf album track that goes along with the format pretty good. Maybe a bruised ego or a cramped style, but probably the only way to save soft-rock.
 
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