J
JamzUSA
Guest
From All Access:
The stunting didn’t last very long at the CUMULUS cluster in MIDLAND-ODESSA. ALL ACCESS has learned Contemporary Christian KGEE (Joy 99.9) has picked up the calls of sister Top 40 KBAT, segueing from GOD to GODSMACK as Mainstream Rocker “KBAT ... THE BASIN’S REAL ROCK,” under new PD KEVIN CHASE, who was APD/MD at the station several years ago.
Over at 99.3 the call letters weren’t the only thing to disappear, as the station heads ‘Hurban’ as “KZBT ... HIP HOP Y MAS.” PD LEO CARO remains and tells ALL ACCESS, “In this market, there was a huge hole for an Hispanic-leaning Hip Hop station. We decided to fill it. Our plan is to program the biggest, baddest Hip Hop hits, along with Spanish Hip Hop and Reggaeton artists like DADDY YANKEE and DON OMAR.”
The new on-air lineup:
MORNING – LEO & REBECCA IN THE MORNING
MIDDAY – JESSICA MARIE
AFTERNOON – CORY KNIGHT (moving from nights)
NIGHTS – ALEX CORONA (from PT)
What I don't understand is why 93.3 still calling themselves "B93"? When they first flipped from rock to rhythmic, they called themselves "B93". When they flipped to mainstream top 40, they called themselves "B93". Now they're hurban, they are still calling themselves "B93". They could easily call themselves "The Beat" to re-identify themselves. They have the calls, KZBT which would fit the name perfectly. I believe keeping the "B93" name could confuse some people.
The stunting didn’t last very long at the CUMULUS cluster in MIDLAND-ODESSA. ALL ACCESS has learned Contemporary Christian KGEE (Joy 99.9) has picked up the calls of sister Top 40 KBAT, segueing from GOD to GODSMACK as Mainstream Rocker “KBAT ... THE BASIN’S REAL ROCK,” under new PD KEVIN CHASE, who was APD/MD at the station several years ago.
Over at 99.3 the call letters weren’t the only thing to disappear, as the station heads ‘Hurban’ as “KZBT ... HIP HOP Y MAS.” PD LEO CARO remains and tells ALL ACCESS, “In this market, there was a huge hole for an Hispanic-leaning Hip Hop station. We decided to fill it. Our plan is to program the biggest, baddest Hip Hop hits, along with Spanish Hip Hop and Reggaeton artists like DADDY YANKEE and DON OMAR.”
The new on-air lineup:
MORNING – LEO & REBECCA IN THE MORNING
MIDDAY – JESSICA MARIE
AFTERNOON – CORY KNIGHT (moving from nights)
NIGHTS – ALEX CORONA (from PT)
What I don't understand is why 93.3 still calling themselves "B93"? When they first flipped from rock to rhythmic, they called themselves "B93". When they flipped to mainstream top 40, they called themselves "B93". Now they're hurban, they are still calling themselves "B93". They could easily call themselves "The Beat" to re-identify themselves. They have the calls, KZBT which would fit the name perfectly. I believe keeping the "B93" name could confuse some people.