Changes

[hornet61]

Time to post a clarification.

What I have discovered is that while there are a lot of Hispanic surnamed people in ABQ, most of them speak better English than I do. So I don't see a big audience for Spanah speaking radio in ABQ

That, as opposed to LA, where there is a much much larger Spanish only population.

that is a better rationale, throw in the fact that the indigenous Spanish music is a breed of It's own called "New Mexico Music" and only featured locally on one single station. Having said that, again I must refer to the heavy bi-lingual advertising campiagn by the prominent radio advertisers and the ad agencies ....who knows how soon the Mexican nationals will overtake (totally facetious here, couldn't help myself)the local Mexicans,uh, excuse me, local Hispanics..

 

[dawireless]

Every main ethnic group could have their own channel in this market.

 

[davideduardo]

Alot of the Hispanics have been listed under White , when the category other was deleted from the form..there was an article in the Journal just last week about a sharp jump in the The "white" category, due to that reason....like George Lopez said "We were better off, when we were Other".

On the Census, "Hispanic, Latino, Spanish" is not part of the "race question" but a separate Y/N question.

Until the 1980 Census, Hispanics were not enumerated separately, and most appeared under "white" as to race, just as they do today.

"Hispanic" is, depending on your point of view, a cultural or ethnic distinction, but is definitely not one of race.

The Census forms are online. You can see that a person is asked whether they are Hispanic (and a variety of sub-classifications) and also asked to what race or combination of races they belong. "Hispanic" has never been an option for "race."

 

[davideduardo]

Time to post a clarification.

What I have discovered is that while there are a lot of Hispanic surnamed people in ABQ, most of them speak better English than I do. So I don't see a big audience for Spanah speaking radio in ABQ

That, as opposed to LA, where there is a much much larger Spanish only population.

Thanks for clarifying this.

Albuquerque has 43% Hispanic population, but only 12.8% Spanish dominant population.

LA is also 43% Hispanic, but nearly 60% are Spanish dominant.

 

[davideduardo]

..a large majority of New Mexicans actually prefer to attempt to trace their roots to Spain rather than Mexico, because they are ashamed to be classified Mexican..

Not quite.

The heritage Hispanic population dates back to the Spanish land grants of the 1600's. Along with those grants came many subjects of Spain who established the settlements and haciendas that were in the area well before Mexico existed as a nation, just 200 years ago.

So many descendants of those original settlers would object to being called "Mexican heritage" because that is simply not the fact... they are of Spanish heritage. There is no shame in being of Mexican heritage, but most of us would be annoyed were we referred to as something we are not.

Still, if you want to speak of majorities, the vast majority of New Mexican Hispanics do trace their ancestries to Mexico, not Spain. You only have to realize that the Spanish population in New Mexico in 1800 was around 19,000 persons to understand that most of today's population descends from far more recent arrivals than the original Spanish settlements.

 

[K6JHU]

Thanks David for coming through with the figures that I did not have.

 

[davideduardo]

Thanks David for coming through with the figures that I did not have.

That's data from the sample description from the Spring, 2011 Arbitron book.

 

[hornet61]

Alot of the Hispanics have been listed under White , when the category other was deleted from the form..there was an article in the Journal just last week about a sharp jump in the The "white" category, due to that reason....like George Lopez said "We were better off, when we were Other".

On the Census, "Hispanic, Latino, Spanish" is not part of the "race question" but a separate Y/N question.

Until the 1980 Census, Hispanics were not enumerated separately, and most appeared under "white" as to race, just as they do today.

"Hispanic" is, depending on your point of view, a cultural or ethnic distinction, but is definitely not one of race.

The Census forms are online. You can see that a person is asked whether they are Hispanic (and a variety of sub-classifications) and also asked to what race or combination of races they belong. "Hispanic" has never been an option for "race."

Thanks David for coming through with the figures that I did not have.

That's data from the sample description from the Spring, 2011 Arbitron book.

Thanks David for coming through with the figures that I did not have.

..a large majority of New Mexicans actually prefer to attempt to trace their roots to Spain rather than Mexico, because they are ashamed to be classified Mexican..

Not quite.

The heritage Hispanic population dates back to the Spanish land grants of the 1600's. Along with those grants came many subjects of Spain who established the settlements and haciendas that were in the area well before Mexico existed as a nation, just 200 years ago.

So many descendants of those original settlers would object to being called "Mexican heritage" because that is simply not the fact... they are of Spanish heritage. There is no shame in being of Mexican heritage, but most of us would be annoyed were we referred to as something we are not.

Still, if you want to speak of majorities, the vast majority of New Mexican Hispanics do trace their ancestries to Mexico, not Spain. You only have to realize that the Spanish population in New Mexico in 1800 was around 19,000 persons to understand that most of today's population descends from far more recent arrivals than the original Spanish settlements.

Alot of the Hispanics have been listed under White , when the category other was deleted from the form..there was an article in the Journal just last week about a sharp jump in the The "white" category, due to that reason....like George Lopez said "We were better off, when we were Other".

On the Census, "Hispanic, Latino, Spanish" is not part of the "race question" but a separate Y/N question.

Until the 1980 Census, Hispanics were not enumerated separately, and most appeared under "white" as to race, just as they do today.

"Hispanic" is, depending on your point of view, a cultural or ethnic distinction, but is definitely not one of race.

The Census forms are online. You can see that a person is asked whether they are Hispanic (and a variety of sub-classifications) and also asked to what race or combination of races they belong. "Hispanic" has never been an option for "race."

65 years on this earth as a Mexican ..and all my life experiences , shot down by the Spring 2011 Arbitron book....LMAO....and oh, yes validated by The Eduardo legion of flying monkeys that hang on your every word...Double LMAO ...Eduardo you owe me an apology, the audacity of your comments, is beyond, even you.

 

[davideduardo]

65 years on this earth as a Mexican ..and all my life experiences , shot down by the Spring 2011 Arbitron book....LMAO....and oh, yes validated by The Eduardo legion of flying monkeys that hang on your every word...Double LMAO ...Eduardo you owe me an apology, the audacity of your comments, is beyond, even you.

"Old" is not a qualification for anything except Social Security. It sure does not, and evidence supports this, make you an expert in Albuquerque's unique demographics (witness the absurd statement that a majority of Albuquerque Hispanics are of Spanish and not Mexican heritage).

For the last 10 years, during which I have been involved directly with radio in Albuquerque, all the data has supported the fact that the market is around 40% Hispanic, but only about 25% is Spanish dominant. That data includes the "language spoken in the household" Census questions, as well as the Nielsen enumeration study done every couple of years for TV and from which Arbitron derives its Spanish dominant figures.

When breakouts are done, you can often see a certain rhythmic station cuming as much as the sum of all the Spanish language stations.

But, then again, you stated that people would be ashamed of being thought of as having Mexican heritage, so you apparently have a jaded view on the whole subject. You have copied and pasted nearly all of my posts, so I assume you disagree with the reality of the race / Hispanic question on the Census, too... or the fact that nearly all Hispanics enter "white" under race... or the earlier fact that pre-1980 all Hispanics who were not Black were listed as "white" by default and not broken out otherwise.

 

[dawireless]

According to Arbitron,we need.
Crackhead radio.
Gangbanger radio.
Prison radio.
Trailer trash radio.
Homeless radio.
Cow paddy radio.
Geezer radio.
Dead artist radio.

That should about cover the formats needed in da 505.

Oh we already have these formats,oops.

 

[dawireless]

Forgot one.

Give all of your money to Jesus radio.

 

[Arlene]

David is right...Most New Mexicans claim they are of Spanish Decent because they are. Just because New Mexico was part of Mexico for a tiny part of history doesn't automatically mean they are Mexican. Does it? A majority of families in New Mexico trace their roots back to Spain not Mexico.

 

[dawireless]

Its funny that we never mention the Native Americans ........However we do like their Casino advertising budgets..

 

[DoubleC]

I wonder which station will flip during the or after the Holidays...any thoughts

 

[dawireless]

AGM is always good for a flip..But my old buddy Scott in Santa Fe gets bored fast and may flip something.