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Changing demo's doom all-Tejano radio stations

Interesting read. Thanks for sharing.

It took the article a long time to get to the point that the Tejano format appeals most to 40-something and 50-something listeners and those listeners now listen to more than just music. Hence the dwindling ratings for the format.
 
> Interesting read. Thanks for sharing.
>
> It took the article a long time to get to the point that the
> Tejano format appeals most to 40-something and 50-something
> listeners and those listeners now listen to more than just
> music. Hence the dwindling ratings for the format.
>

The real issue is that th eproduction of new music has converted tejano into a mostly gold-based format, reducing the appeal of the music. When the most listened to tejano station gets its biggest ratings from the mostly-talk morning show, you know something is wrong.
 
> The real issue is that th eproduction of new music has
> converted tejano into a mostly gold-based format, reducing
> the appeal of the music.

Absolutely. I had a discussion a few months ago on this
board with someone about tejano and supplied your assessment
as one of the reasons for the format's decline. All production
is now handled by a number of indies and that there isn't
a fusion of new talent or growing interest. It seemed like
yesterday that all the majors had a tejano a&r department.
How long before it becomes destined for satellite?

>When the most listened to tejano
> station gets its biggest ratings from the mostly-talk
> morning show, you know something is wrong.

You also knew something was up when the city that calls Tejano
it's birthplace no longer hosts it's most coveted event - The
Tejano Music Awards. From the Alamo Dome, to the Kickapoo
Lucy Eagle Casino in Eagle Pass.
 
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