Over the past several days as I read of the changes that were coming to 105.3 and 105.5, my first reaction was very positive to Seven Bridges as they have introduced two formats that were not offered on FM. And that has not changed. I give them credit for taking chances and for trying to do something differerent with two weak signals. This gives the public more choice and it's something I believe can give underperforming stations a shot in trying to survive a very tough economic climate. My take has always been - Give the people something different to listen to, do it well, ensure your sales team knows and understands the programming so they can answer client questions and concerns and you increase odds the client will decide to spend a few bucks. These things take time but great teamwork can bring reward. But what do I know, radio may work differently than other business.
Simulcasting the majority of sports programming from 1010XL to FM should prove cost effective and introduce a lot of listeners who never or rarely listen to AM to their brand. This can position them well to be the dominant sports outlet in town. Potentially, this format could have the right stuff to last in the long haul. IMHO, this was a great decision.
Now to True Oldies. I was rather excited when I first heard 105.5 would flip to oldies. I assumed they would come in like Sunny 94.1 Before I got in my car this morning, I saw Tommie's post (we are practically neighbors) and how he was able to get the signal. He's just a couple of miles north of me but I guess it's the nature of signals but the reception sucks where I am as the Georgia country station keeps bleeding in. Ironically, 105.9 out of Orlando comes in better. The folks down in St. Auggie have more choices than Jax. Oh well. Perhaps this is just a start of more things to come.
I often think what will become of WROO. I also look at WMUV and it becomes obvious that Movin' just hasn't caught on here. There's too much good competition and little incentive for listeners to change their habits. Yes, it's great 105.5 is filling in a format hole but this event, I would hope, will not prevent the emergence of a greatest hits of all time format for Jax. What you are hearing on 105.5 is a band-aid and is a good move for a low power station. This type programming will have limited appeal and given the small coverage area, this will not generate big numbers.
I often envision a new station coming to Jax that takes elements from True Oldies, Classic Hits like 96.9 and Sunny 105.9. There's a lot of music from the 60s and 70s and up to early 80s over time that will transend multiple demos and appeal to many groups of the population. Maybe everything needs to be done in small steps but I'm still hoping 92.7 or 100.7 will be the future home of the next generation of oldies. I recall reading an article in the TU this past weekend about how the population of Northeast Florida is growing and changing. We have a ways to go to reflect the diversity of the community.
Again, good going Seven Bridges. You are aces in my book!
Simulcasting the majority of sports programming from 1010XL to FM should prove cost effective and introduce a lot of listeners who never or rarely listen to AM to their brand. This can position them well to be the dominant sports outlet in town. Potentially, this format could have the right stuff to last in the long haul. IMHO, this was a great decision.
Now to True Oldies. I was rather excited when I first heard 105.5 would flip to oldies. I assumed they would come in like Sunny 94.1 Before I got in my car this morning, I saw Tommie's post (we are practically neighbors) and how he was able to get the signal. He's just a couple of miles north of me but I guess it's the nature of signals but the reception sucks where I am as the Georgia country station keeps bleeding in. Ironically, 105.9 out of Orlando comes in better. The folks down in St. Auggie have more choices than Jax. Oh well. Perhaps this is just a start of more things to come.
I often think what will become of WROO. I also look at WMUV and it becomes obvious that Movin' just hasn't caught on here. There's too much good competition and little incentive for listeners to change their habits. Yes, it's great 105.5 is filling in a format hole but this event, I would hope, will not prevent the emergence of a greatest hits of all time format for Jax. What you are hearing on 105.5 is a band-aid and is a good move for a low power station. This type programming will have limited appeal and given the small coverage area, this will not generate big numbers.
I often envision a new station coming to Jax that takes elements from True Oldies, Classic Hits like 96.9 and Sunny 105.9. There's a lot of music from the 60s and 70s and up to early 80s over time that will transend multiple demos and appeal to many groups of the population. Maybe everything needs to be done in small steps but I'm still hoping 92.7 or 100.7 will be the future home of the next generation of oldies. I recall reading an article in the TU this past weekend about how the population of Northeast Florida is growing and changing. We have a ways to go to reflect the diversity of the community.
Again, good going Seven Bridges. You are aces in my book!