Let me clarify this a bit: I am not talking about "anchor teams" when I refer to "musical chairs." I am referring to the lead anchor when I speak about the emotional and personal connection people make with a newscast. When most people think about newscasts, they think first of the lead anchors. For WOKR that was Dick Burt and Don Alhart. For what became WHAM, that remains Don Alhart (joined in 1966) and Ginny Ryan (1987). And just a few others - Doug Emblidge (1983), Glenn Johnson (1985), Patrice Walsh (1991), et al. And Kevin Williams was with WOKR for years before he left, and he's probably the most familiar figure on WROC news. On WHEC, Gabe Dalmath was lead anchor for nearly 30 years himself.
My larger point, which I still think remains true, is that WROC has had more turnover in anchors, formats, and redesigns than any other news department in town. When they try someone that doesn't provide instant results in moving them towards number two, they dump them. One of their longer tries was Jerry Fiore, who at least looked the part of an experienced long-termer... but he's gone too.
Anyone who understands Rochester knows this market is VERY resistant to change when it comes to local news. If you don't understand that, you are number three or you are laughed off the air (News Central's fakecast anyone?)
I wish WROC news all the best. But if they want to move into number two, they need to start understanding the psychology of this market. We need to bond with the person we want to be telling us what is going on. We trust people who have either lived in this area for their entire life or have at least been here for a few decades. The anchor has to know the community inside and out, and has to be a part of the community as well. Every time they replace an anchor, that process has to start all over again. People here are not going to choose another newscast when they are satisfied with what 13 and 10 are providing. At this point, the only time that changes is when a major anchor figure leaves or retires. Then people might start sampling. Otherwise, you could go the route 31 has taken with a 10pm newscast so that is provides a service the others are not. How about a 7pm newscast? Or local news at 6:30, national news at 7? At this point, that would be one way Channel 8 could be exposed to viewers who would not otherwise consider them when faced with competition from the other two.