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Channel 945: Changes after XMAS?

L

lovejamminoldies

So, we've heard them "improve".

Drake was heard on-air saying a gift is coming to Channel 945, maybe the best gift yet, or this yr. Should we expect a change? The Beat coming back? A format flip? The new website?

Also.... their new voiceguy. WHO IS IT? In-studio voice?

Speculate.
 
I think Channel 945 should model after Q94 in Richmond, VA. Great music and similar listeners, Dayton basically copies Richmond, VA anyway.
 
Q94 actually looks better. Not sure of their imaging. Q94 looks to play more of the hits. Channel is also more rhythmic leaning. Q has more jocks though.

What will actually happen though? I think a station flip. But not a format flip.
 
Channel needs to copy WNCI. They already have their morning show...they might as well go all the way and copy their music too. Also, DROP THE RHYTHMIC!!! Hot has Rhythmic covered. Channel is the only Pop CHR in town since Z flipped...why they keep leaning Rhythmic and getting killed by Hot is beyond me. However, I doubt CC is willing to put any big $$$ behind a 2-share rim-shot signal, especially since it is still in the Omaha Trust(At last check).
Also, even if they would revert back to "The Beat", their old WBTT calls are taken by a CC station in Naples, Florida, which is a Rhythmic CHR called "105.5 The Beat". They are also the third station in the nation to use the WBTT calls...WQBW/Milwaukee and 94.5 were first and second.
 
lovejamminoldies said:
Hmm.... Channel has always been Rhythmic Leaning. Keep it that way!
Click to expand...
...and this is a HUGE mistake they continue to make! Why keep leaning Rhythmic when Hot has that arena covered, not to mention a much better, stronger signal(WDKF's wimpy 6000 watts to WDHT's hefty 50,000 watts)? They're the only so-called CHR/Pop in town...and drawing a 2 share if they're lucky. They used to be a thorn in the side of Z before they flipped, as an aid to the complacent Mix. Now that Z is long gone, Hot is Channel's only competition in the CHR format, and they're no longer a thorn in anyone's side...Definitely NOT Fly, which is giving Mix plenty of well-deserved headaches as we speak(See what happens when a station rest on its laurels?). They could do better ratings and gain TSL going full-blown CHR, seeing as they would be the only station in town playing a CHR/Pop format. If they keep leaning Rhythmic-and resting on their laurels-they'll keep drawing the same miserable ratings they're doing now. Just Xerox 'NCI and the rest of the Cheap Channel CHR/Pop stations across the country and call it a day for God's sake. ::)
 
I mean, they could TRY it. But when talked about on the message board, the listeners want the hip-hop mixed in. 945 did the best as The Beat..... BUT WITHOUT A CHR, it would be interesting to see it full-fledge POP. Or back to KISS FM.
 
lovejamminoldies said:
I mean, they could TRY it. But when talked about on the message board, the listeners want the hip-hop mixed in. 945 did the best as The Beat..... BUT WITHOUT A CHR, it would be interesting to see it full-fledge POP. Or back to KISS FM.
Click to expand...

I want to start my reply by saying the following comments are aimed at no-one in particular, just obvious general thoughts:

Message boards such as these I have learned are filled with wannabe program directors, part-time board-op's who think they know more than their bosses, along with the general "radio sucks" crowd, and a few "partisans" who would like to see their "favorite" format tried in a town, even if there is no apparent market for it. There are only a few actual "listeners" here and there is only but a smattering of people who even appear to have a clue about programming in general. Mostly, it's opinions...and, including mine, you know what they are like.

And most pro programmers, though they may read these boards, never post on them, because they don't want to waste their time arguing with people who don't know what they're talking about.

Frankly, this whole discussion is probably worthless, because chances are good that when (not if, but when) 94-5 is sold, gone will be the format. I don't know if this is true, but some have even suggested it could go religious.

Now my opinion: trying to make a Class A rimshot with the weak signal 94-5 has into a CHR "player" would be a complete waste of time and money. It is, in it's current state, it is simply a "flanker" station, which is why CC is spending very little money on it. 20 years ago, WDJX (103.9) was successful at CHR for a time, but there was far less competition in terms of signals and formats in Dayton than there is today. It would, seemingly, make more sense now for WMMX to ramp its format up after 3 pm or 5 pm and try the WNCI thing...kind of an adult-leaning pop CHR at night, including only the best and most mainstream hip hop and pop music with live jocks, live phones, etc. That could "cover" the 94-5 position just fine.
 
Jason Roberts said:
Frankly, this whole discussion is probably worthless, because chances are good that when (not if, but when) 94-5 is sold, gone will be the format. I don't know if this is true, but some have even suggested it could go religious.
Click to expand...

Air-1? EMF likes to buy everything in sight.
 
Jason Roberts said:
lovejamminoldies said:
I mean, they could TRY it. But when talked about on the message board, the listeners want the hip-hop mixed in. 945 did the best as The Beat..... BUT WITHOUT A CHR, it would be interesting to see it full-fledge POP. Or back to KISS FM.
Click to expand...

I want to start my reply by saying the following comments are aimed at no-one in particular, just obvious general thoughts:

Message boards such as these I have learned are filled with wannabe program directors, part-time board-op's who think they know more than their bosses, along with the general "radio sucks" crowd, and a few "partisans" who would like to see their "favorite" format tried in a town, even if there is no apparent market for it. There are only a few actual "listeners" here and there is only but a smattering of people who even appear to have a clue about programming in general. Mostly, it's opinions...and, including mine, you know what they are like.

And most pro programmers, though they may read these boards, never post on them, because they don't want to waste their time arguing with people who don't know what they're talking about.

Frankly, this whole discussion is probably worthless, because chances are good that when (not if, but when) 94-5 is sold, gone will be the format. I don't know if this is true, but some have even suggested it could go religious.

Now my opinion: trying to make a Class A rimshot with the weak signal 94-5 has into a CHR "player" would be a complete waste of time and money. It is, in it's current state, it is simply a "flanker" station, which is why CC is spending very little money on it. 20 years ago, WDJX (103.9) was successful at CHR for a time, but there was far less competition in terms of signals and formats in Dayton than there is today. It would, seemingly, make more sense now for WMMX to ramp its format up after 3 pm or 5 pm and try the WNCI thing...kind of an adult-leaning pop CHR at night, including only the best and most mainstream hip hop and pop music with live jocks, live phones, etc. That could "cover" the 94-5 position just fine.
Click to expand...

This is a great idea and should, for all intents and purposes, be tried(Maybe something in between WNCI and Q102?), but unfortunately WMMX is stuck in the 80s for one(Their most played song last week was a new tune by Journey for goodness sakes! I don't know any other station that is spinning that tune heavily other than the 80s-loving WMMX) and for another they also just added the ultra-unhip John Tesh 7P-Midnight.
 
lovejamminoldies said:
I seriously doubt CHR will go anywhere. They will most likely tweak it though.
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If 94.5 is sold, i'm willing to bet that their crappy CHR/Pop-Rhythmic hybrid goes bye-bye, leaving Dayton CHR-less. Why dump $$$ into a crap rimshot signal like 94.5? My argument for 94.5 going full-blown Pop is ut would make them more consistent...and it can't hurt, because there will always be a crossover audience between Channel and Hot. Also, 94.5 has had several different formats, including satelitte-based "X-Rock" when it launched in 1993 and later it became Oldies before going Rhythmic as The Beat in the Summer of '96, then Kiss in 2000 and Channel in 2005(Come to think of it, before they became Channel, they tried out Adult Hits for a few days). The next question is when 94.5 is sold, and IF the format is flipped, who will be willing to fill in the huge gaping CHR/Pop hole in the market?(Z-93 is dead and buried, and Fly is a success, so no need to beat that dead horse). Also, with the iPod giving the format a huge migraine, does anybody even want to try CHR/Pop? Now folks, THAT is the Million Dollar Question. ;D
 
Mix will do what they're doing, I don't see them going CHR. That leaves Hot to dethug a little and go straight CHR. Who will buy 94-5 and what will they do with it? Maybe the K-Love folks?
 
What allot of you fail to realize is that Top 40/CHR radio generally is made of Hip-Hop songs now-a-days. I know a lot of you think Top 40 is the Backstreet Boys, N’Sync, etc., but you are completely false!! Channel 945 is pretty much on top of it. They are playing every song that is in the Top 40 CHR charts with exception of a few. You just have to deal with the fact that Rhythmic CHR is basically regular CHR now. WNCI is an entity in its own. Not allot of stations can do what they do. That is a fact. Look up historically when 94.5 has 3 share numbers... They are leaning ala RHYTHMIC! Z-93 proved that POP CHR does not work anymore, period. Dayton, OH on the young side of things, persons 18-34 is simply a Rhythmic CITY. If you ask me 945 should go straight Hip-Hop. There stick isn't that powerful, but big enough to take over a poorly ran 102.9 station, IF done right. Fact is, for what it is, 945 sounds pretty darn good as of NOW.
 
Besides, MIX 107.7 is the closest thing to WNCI in dayton. Why would CC make a slightly more current sounding station that would be similiar to MIX? That would be plain dumb on there part. Fact is Channel got a new jingle package, voice guy, seacrest, Dave and Jimmy, and new imaging. Sounds like it isn't going anywhere. i mean in this economy who is going to buy a Million dollar 6,000 watt station? EXACTLY!
 
RadioGuru4Life said:
Besides, MIX 107.7 is the closest thing to WNCI in dayton. Why would CC make a slightly more current sounding station that would be similiar to MIX? That would be plain dumb on there part. Fact is Channel got a new jingle package, voice guy, seacrest, Dave and Jimmy, and new imaging. Sounds like it isn't going anywhere. i mean in this economy who is going to buy a Million dollar 6,000 watt station? EXACTLY!
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ABSOLUTELY. Straight hip-hop would be nice, but if 945 does what they do and add a few more songs to the playlist with some jocks, they're set.
 
lovejamminoldies said:
Why is getting rid of CHR on 945 such a bad thing? The owners could tweak it and make it better. ???
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Well, for starters, you're talking about a station that has barely garnered above a 2 share 12 plus in recent history. Given that that audience amounts to about a 4-5 share largely positioned among listeners age 12-24, with a small amount 18-34, they're not the kind of ratings that bring you advertisers...particularly when WDHT creams you in those catagories.

Tweaking it won't garner much, if any, gains. Signal is the issue here.
 
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