Channel 95.5 Ratings

[MattHollidaye OnAir]

What do you mean by step it up? You seem to say that a lot on this board, and I'm curious.

By "step it up", I mean this; IMO, if they ever want to regain that Top 10 spot they once had a while back, then they gotta take other measures (besides bringing back Commercial Free Hours, which is a plus because I'd like to drive home from work with more music and zero commercials). Maybe add newer music before AMP does; maybe do an afternoon-drive mix (because they used to do one when Beau was still doing afternoon drive, I think it was the Weekend Rollout or something, I can't remember the exact name); maybe have more street presence.....who knows what that may be, but whatever it is, they gotta find a winning formula and DO IT if they ever want to see high ratings as tey did when they competed against DRQ from 2001-05.

I speciically pointed out Joe Rosati and Jag for two reasons (not taking anything away from them, they do a good job at what they do); in Joe's case, some of the topics he come up with IMO does't cater to the 18-34 target demo that 9-5-5 targets (not saying that there's anything wrong with winning the 25-54 female audience). You gotta win the main audience-- the 18-34 year olds--and cover topics that they would want to tune in to. I say that because I'm in that 18-34 year-old audience as well (I'm only 20 by the way, if anyone's keeping score) and hearing about dating advice-- although helpful--doesn't help me at all. I'd rather hear about Jersey Shore than how to have a successful first date (just my thought on that).

In Jag's case.....I think I'm not giving him a fair shot seeing that he's still "fairly new" here, but I think his presentation's too dry, especially hearing him broadcast from a club (or maybe i's just me). Part of being on a CHR station is having an upbeat presentation (feel free to correct me on that statemet ) and IMO I feel he's too "dry"-- as in he sounds as if he lost his girlfriend or something....Again, he's doing a good job, but compared to Grooves on AMP (which I feel is THE ONLY REASON WHY AMP IS WINNING IN RATINGS TO BEGIN WITH) he sounds boring and tedious to me.

I know that's a long satement, but that's what I mean by "step it up". The way I see it, everyone (including myself) have flaws that need to address if they want to be at the top. And for my standpoint, I feel that 9-5-5 need to find that "winning formula" (whatever that may be...)

Till then, like the rest of us, I'll just keep listening...

 

[Rjs725]

I think lately though JAG is starting to fit in more. I mean listening to him at the club now he seems more comfortable and is opening up and saying more. Nick Craig and Stick do a great job at their club nights LIVE on 955 and Jag I'd say has improved. Hopefully he continues improving and can help 955 get back up top.. Myself, I refuse to listen to 98.7 AMP in my car or house anymore haha, I go to 955,979,1027,167, and thats about it..

When it comes to 955 with commercials... Man oh man! They have a TON! For example this happens so many times. They have a commercial break(REALLY LONG) and then they play 3 songs and go to another really long commercial break. Even my cousins moving here from PA noticed that and were like WOW, to many commercials. They played like atleast 16 minutes of commercials within a half hour...

Then about the contests.. Like really, come on! 10K4PLAY is the STUPIDEST contest ever. No one ever is going to win. They need to start doing contests for free Gas... Like name the last 5 songs played. And bring back that BigAssCashCall they had a few years ago. You signed up online and they would pick and call a winner.

Amp to me gives out and advertises a lot more contests & prizes from what I see on facebook. It seems like they always have something to give away.

 

[Rjs725]

Ok what is happening here? 955 and 987 ratings are dropping by the month... I don't really understand...

The Beat has even passed them up, and a lot of other stations(Which I don't think should be) are ahead which doesn't make much sense.

WYCD has taken a huge rise in ratings lately, since when has country been big in Detroit? Then we got 89X on the rise....

 

[musicman3355]

Ouch... AMP's ratings have really gone done to a 2.5, with 9-5-5 beating them only by a 3.2.

What's going on in Detroit? Isn't 9-5-5 usually one of the top 5 stations in the area?

 

[Rjs725]

Ouch... AMP's ratings have really gone done to a 2.5, with 9-5-5 beating them only by a 3.2.

What's going on in Detroit? Isn't 9-5-5 usually one of the top 5 stations in the area?

It usually has 4.0 rating... And in past years was up towards the top maybe 5 or 6th. I really do like that Amps ratings are plunging, I want 955 to win the battle because they are the better station. 955 also just released a new club night every Thursday night LIVE from The Ultimate Sports Bar 11 PM - 1AM. Heading in the right direction if you ask me, and the music has been getting better on the station. Still need to cut on the commercials some.

 

[Rjs725]

Seriously whats up with CHR stations lately? Both AMP and Channel have been going down. I seriously feel though that throughout September Channel 955 did a lot to raise ratings. They lacked maybe the premium giveaways and contests which was their weakness. But Channel has just released a Pay Your Bills contest, which is international for all Clear Channel stations. If they also continue to giveaway concert tickets 2-3 times during the day than they could easily beat AMP in this run.

Also on the Channel 955 facebook complaints about them playing the same music to frequently started popping up... Since then I've noticed that they have been playing the Recent hits,playing newer songs, and mixing in more hits from the past 5 years. Also they are starting to play some more rap hits. A few months ago there is no way "Otis" by Kanye would be on that station. Same with Workout by J Cole.

When it comes to their Dj's, I feel they are doing a lot to increase ratings. Big boy, who was the night Dj 2006-2008 did a great job and our current night DJ Jag is bringing in similar topics that Big boy would of brought up. If Jag keeps it up then that could be key success right there. No DJ on 955 right now is doing a bad job, nor boring to listen to. Nick craig seems to just have that voice for radio to me and is interesting to listen to. Joe Rosati might just need to step it up some, but he does good work off and on air, no doubt.