Scott Fybush said:
This one seems to touch such a nerve among (a few of) the posters here.
But consider - the Hartford market has some of the highest cable penetration in the country: 86% in the last figures I saw.
Even if we accept that a few outlying systems that carry WCTX do so on a channel other than 9, my bet is that at least 75% of the potential viewers of WCTX see it as "channel 9" on their TVs or cable boxes - and that no more than 1 in 10 of WCTX's potential viewers sees it as "channel 59."
If I were running a station, I'd certainly brand it with the channel on which 3 of every 4 viewers is seeing it, especially if it's a station with absolutely NO heritage attached to its over-the-air channel number (unlike 61 or 20, which somewhat predated the massive cable penetration in the state.)
So there's also a "My 9" in the next market over? So what? I'm pretty sure the only area where WCTX and WWOR both appear on cable is Fairfield County, and that's not exactly prime sales territory for WCTX. (Or WWOR.)
What's more, WWOR was long gone from Hartford-market cable systems by the time it was ever promoting itself as "My 9."
Illiterate? Hardly. It's just sound promotion - brand yourself the way the vast majority of your viewers see you. Why should a cable viewer know, or care, about "channel 59"? It's irrelevant to them.
Right, but it trumps the history of TV around here. Before cable - in this area at least, just south of Waterbury - the only stations you saw were 2, 4, 5, 7, 8, 9, 11, 13, and 20 from what I remember. Channel 9 was always WWOR for as long as I've been alive. When cable came here, WWOR went on cable channel 9 too. And I'm not talking about cable companies in the CT (Fairfield County) section of the NYC market, I'm talking it was even on cable channel 9 outside the NYC market in New Haven and Litchfield counties (Hartford-New Haven market) as well.
After 40+ years of WWOR on channel 9 both OTA and on cable in most of Southern and Western CT, here comes WCTX capitalizing on this history first as UPN9 then MyTV9. You can't just expect people to shrug it off or pretend like they can't tell the difference between WWOR and the Connecticut replica - because it's like night and day, as the saying goes "often immitated, but never duplicated". It's also destroying a common television tradition that has existed here for decades as most of us grew up watching WWOR over rabbit ears. This was the station of Romper Room and New York sports.
I know times change and things move on. And I will also concede that it's one of the smartest things WTNH/WCTX has ever come up with, cloning and feeding off the tradition and brand recognition of a station (WWOR Channel 9) that has been available to Connecticut residents since the first TVs were plugged in here. At the same time it's dirty marketing, and definitely strikes a nerve with a lot of us.
One good thing, if MyTV goes belly up as some have been saying lately, WWOR and WCTX might end up going with different brand names. Maybe the folks in New Haven will go back to calling it "the X" which I thought was neat and unique at the time.
Scott Fybush said:
What's more, WWOR was long gone from Hartford-market cable systems by the time it was ever promoting itself as "My 9."
While WWOR doesn't have the cable coverage it used to have, that's not true. WWOR can still be found on cable in New Haven and Litchfield counties. In New Haven County it's on at least 2 Comcast franchises, as well as the Cablevision franchise. In Litchfield County, it's on at least 2 Comcast franchises and 1 Charter franchise, that I know of. I could write out all of these towns if you'd like, but it'd take too long, how about it's on cable almost everywhere west of roughly Route 10 and maybe south of 202 until you get to New Milford-Sherman.