E
evnlee
Guest
Re: It's All About the Money
I can tell you that Cumulus ( the Dickies ) will flip any progressive talk in smaller markets they acquire. They are in it for the money, but they are a political entity as well. Trust me on this one, I know these guys and they don't know well enough to leave a decent operating station alone if it doesn't fit thier agenda.
FightingIrish said:fred flintstone said:FightingIrish said:Keep in mind that CC has already flipped to progressive talk in most of the markets they want to. Meaning that there aren't as many markets left to do it in.
Also, CC seems to be divesting of some of their smaller markets clusters. They just exited Fargo and Ann Arbor, and are rumored to be looking for buyers in other small markets. The rest of their bigger market groups seem to have AM stations that they're satisfied with, so no need to flip to any other formats.
I hadn't seen the item about Ann Arbor.
I believe this is the first market they are selling in which one of their progressive talk stations is located.
It will be interesting to see what the new owners do.
Cumulus is going to acquire the Ann Arbor cluster, in exchange for a Canton FM station:
http://ohiomedia.blogspot.com/2006/08/and-it-trickles-out.html
CC already has sizeable clusters in the Cleveland/Akron/Canton area, so this allows them to build it up.
As far as WLBY, I'd be surprised if Cumulus makes any changes. It's a weaker daytime station (though with limited night service). Its ratings with liberal talk are as good as or better than any format will get on that frequency.
And, going a bit off-topic, Ingstad is reacquiring the Fargo cluster, which it sold to CC a few years ago. Having worked for Ingstad myself, I can say that Ingstad stations are operated and programmed much like CC, but with a far lower budget. Lots of voicetracking and bland programming.
I can tell you that Cumulus ( the Dickies ) will flip any progressive talk in smaller markets they acquire. They are in it for the money, but they are a political entity as well. Trust me on this one, I know these guys and they don't know well enough to leave a decent operating station alone if it doesn't fit thier agenda.