Valentine isn’t even an AC morning show, it’s more of a Hot AC show. Mark was moved to afternoons on 98.7 several years ago and replaced with Murphy Sam and Jodi, who I believe were on 102.5 at some point before Valentine. They’ve also been on WBBQ in Augusta forever and WSPA-FM in Greenville for like a decade. Much more of an AC show.
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Charleston ratings
- Thread starter charlestondxman
- Start date
The fact that Z93 has been able to catch back up to STAR 99.7 again is something. Z93 honestly is winning by heritage default because the station is totally not aligned with the real Urban flare it was was years ago. The same jocks have aged with the station, no night jock, no weekend mix shows… simply nothing fresh! Meanwhile, its competition 99.3 THE BOX has fallen to its lowest ever . Its like someone turned on the lights and left the station to run on automated control.
Z and Star just have those listeners on lockdown. There’s so many folks who have listened to those stations for 15-20 years or more and won’t go to anything else.
Every other format has had major changes here within the last 15-20 years other than urban.
Every other format has had major changes here within the last 15-20 years other than urban.
The Box had potential but Apex wanted the country format that was doing well on 95.9 on the stronger 92.5 signal. I’m not sure why they didn’t just swap formats instead of Mix. Outside of TG&AG, Mix is pretty much a failure but I bet the morning show does well. They haven’t really been competitive with 95SX overall.
With adult music outside of urban and country, 101.7 seems to keep wiping the floor. I’m not sure what the appeal is with 96.9, 102.5 and 104.5 playing so much of the same music, but as discussed the morning shows are killing 96.9 and 102.5 so it’s probably keeping people on 101.7.
WXLY continues to go down but they’ll get their big rise in January with the Christmas music. Don’t think I’ve ever seen them out of the top 10 as long as I have been following them going back to probably the late 1980s (before I was born). The oldies format always rated extremely well.
The Kirkman translators weren’t in the numbers along with 98.9 and WSCI.
The Kirkman translators weren’t in the numbers along with 98.9 and WSCI.
https://ratings.****************/content/arb231
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It’s interesting to see 96.9 tied with or beating 102.5 and 104.5. When in the heck did that last happen? Bridge beating 98rock now is sad.
It seems like all 3 of the “big 3” AC stations in SC are struggling, WTCB in Columbia, WSPA-FM in the upstate and WXLY has slid really badly. Y is in a tough spot right now though, kind of boxed in on the newer end by Mix and SX and on the older end, Wolf and Chuck. Most of their audience seems to have just spread across those stations.
It’s interesting to see 96.9 tied with or beating 102.5 and 104.5. When in the heck did that last happen? Bridge beating 98rock now is sad.
You are absolutely correct. My family members didn’t even have 99.3 THE BOX nor the newest, OLD SKOOL 92.1 programmed in presets. Both stations were horrible reception wise in Summerville and on the HD sub channels.
They were only aware of Z93, STAR 99.7, MAGIC 107.3 and WJNI 106.
Yes, signal still plays a major part in this market. Considering you have so many folks living in Moncks Corner, Goose Creek, St. Stephen, and even beyond that commute every morning and don’t want a weak signal in their area, that‘s why Star and Z always are dominant.
92.1 used to be paired with The City, but then Kirkman moved the transmitter. A 250 watt signal that struggles to go more than a dozen miles or so is tough to get a number.
100.9 WayFM has that 101.3 translator which blocks the Big DM locally too. That always used to be a weak signaled urban.
You can trace it all the way back to the mid 70s when WTMA changed the market and made 95.1 urban as WPXI. Charleston was an early FM adapter and everything turned then. AM was terrible in this market even in the 70s. WPAL was a daytimer, WCSC and WTMA missed significant parts of the market at night, and then you had the 2 graveyarders at 1450 and 1340. FM changed everything.
92.1 used to be paired with The City, but then Kirkman moved the transmitter. A 250 watt signal that struggles to go more than a dozen miles or so is tough to get a number.
100.9 WayFM has that 101.3 translator which blocks the Big DM locally too. That always used to be a weak signaled urban.
You can trace it all the way back to the mid 70s when WTMA changed the market and made 95.1 urban as WPXI. Charleston was an early FM adapter and everything turned then. AM was terrible in this market even in the 70s. WPAL was a daytimer, WCSC and WTMA missed significant parts of the market at night, and then you had the 2 graveyarders at 1450 and 1340. FM changed everything.
And yet I could pick up WCSC in NC.
AM was already so bad in Charleston by the early 00s then-Clear Channel moved the news/talk format on 730 to 94.3. Even after 730 became 24 hours, the night signal wasn’t great.
I’m sometimes surprised to see how well WTMA still does considering it’s on a mediocre signal on a mostly deserted band and 94.3 being on FM. With the amount of translators Kirkman seems to have gotten their hands on, I’m surprised Cumulus has never tried to at least get WTMA a translator for FM. They still have a little bit of local programming and some well known national hosts.
Surprisingly, the upstate wasn’t extremely early on the FM trend other than beautiful music, of course, for the most part. It wasn’t until the late 70s and WANS’s rise to prominence that things started shifting to FM with WROQ, WGXL to WSSL, etc.
They tried a few years ago. I think 97.5 or somewhere like that. They put a LPFM there, but it went off the air. Now it’s a weird Part 15 station, at least in the West Ashley area. A guy plays his Bluegrass and country CDs, a little transmitter at his house, and he calls it “West Ashley Community Radio.” Think he even does a Swap Shop.
But yes. 94.3 went news-talk in 2004. Way before most places did. Myrtle Beach had WRNN going back to the early 90s on 94.5 then eventually 99.5.
WTMA has the 96.9 HD2 now but I don’t know many folks who listen to the sub channels.
But yes. 94.3 went news-talk in 2004. Way before most places did. Myrtle Beach had WRNN going back to the early 90s on 94.5 then eventually 99.5.
WTMA has the 96.9 HD2 now but I don’t know many folks who listen to the sub channels.
WAIM, not WROQ. A Charlotte station still had those letter for about ten more years.
And should never have let the letters leave town.
https://ratings.****************/content/arb231
Last month it looks like 102.5 got a temporary bounce, but only to 5th place - I can’t remember the iHeart Charleston cluster ever performing this badly. Q and especially WEZL have become an embarrassment, and 94.3 has become the only steady performer.
98Rock, ouch again. Looks like 101.7 is on a strong upward trend at 96.9’s expense.
That whole cluster has gotten very stale. Citadel and Saga at least have local programming on all their stations. Or some semblance. 104.5 hasn’t changed in 20 years (At least music wise). WEZL also is kind of stale like the other iHeart country stations in the state. Very predictable. 102.5 hamstrung by that morning show as we have discussed. And conservative talk is conservative talk even in a market like this.
Considering “John Boy” Isley’s retirement is coming pretty soon rather than later, hopefully Cumulus puts a little more thought in to The Big Show’s replacement. IMO it’s just holding what could be a pretty successful station back. Playing no music in morning drive, airing a male-heavy show, on a non personality driven and likely female heavy 96.9 when your competition (101.7 primarily) is. Broken record, I know.
There’s a reason Premiere didn’t even want it on their own station (Q). I don’t think 98Rock even has a morning show since they dropped Bubba.
There’s a reason Premiere didn’t even want it on their own station (Q). I don’t think 98Rock even has a morning show since they dropped Bubba.
Would Cumulus put Bob and Sheri on 96.9 The Wolf? Used to be on Sunny 103.1 in Myrtle Beach now WSYN has a local morning show. Cumulus does use Bob and Sheri on their classic hits station in Columbia, SC. Unless iheartradio would put Bob and Sheri on Y102.5
As for other stations in the market I see why Kickin 92.5 is beating WEZL as they are local in the morning compared to WEZL. It's funny that in Myrtle Beach WEZL's sister station Gator 107.9 is local in the morning which it has been before iheartradio took over. If you wanted to hear Bobby Bones you can just put on Eagle 92.9 in Myrtle.
As for other stations in the market I see why Kickin 92.5 is beating WEZL as they are local in the morning compared to WEZL. It's funny that in Myrtle Beach WEZL's sister station Gator 107.9 is local in the morning which it has been before iheartradio took over. If you wanted to hear Bobby Bones you can just put on Eagle 92.9 in Myrtle.
That show has never aired in this market. 96.9 when it was Sunny always had a local AM drive show. Going back to Dave Sousa, Dena Dee, Sheree Bernardi and others. 102.5 was local into the 2010s I think.
JB&J aired going back into the 90s at 98 Rock. so it has a history in the market.
JB&J aired going back into the 90s at 98 Rock. so it has a history in the market.
Z93 back in first place. Guess they’re getting more adult listeners than they usually have. A lot of stations around the same numbers (3-4). Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
Charleston SC - RadioInsight
CHARLESTON, SC RADIO RATINGS FOR SUBSCRIBING STATIONS AQH Share for Persons 12+, Mon-Sun 6AM-Mid Data Released: 5/2/24 Subscribers Added: 5/2/24 SubscriberFormatJAN 24 (NOV-JAN)FEB 24 (DEC-FEB)MAR 24 (JAN-MAR) WWWZ-FMUrban Contemporary7.98.56.8 WXST-FMUrban Adult Contemporary6.86.36.5...
radioinsight.com
Latest Charleston ratings. A lot of once well performing stations just in bad shape. iHeart has problems with Y, WSCC, and especially Q104.5. 98Rock seems to be on a solid upward trend, and Wolf recovers a bit. Mix 95.9 being #5 is impressive!
Q’s performance at a time when classic rock is strong is a bit baffling. Are they just losing listeners to 96.9 and 101.7, and to a lesser extent, 98.1?
104.5 is a terribly boring station. They still have Bob & Tom in the morning which is a fit for that format, but that show is long, long past its prime. You could have turned that station on 20 years ago and other than a different person doing liners, it‘s the same formatics.
Basically a knockoff off their New York station Q104.3. Same personalities during the daytime too (Maria Milito and Ken Dashow). 96.9 and 101.7 probably are knocking off their numbers.
Plus iHeart’s stations here pretty much have no locality. Other than the afternoons on WEZL with Ric Rush, Kelly Golden on 94.3 in the AM, and a couple others on Y, you couldn’t tell if it was Charleston or Tulsa, Oklahoma.
Basically a knockoff off their New York station Q104.3. Same personalities during the daytime too (Maria Milito and Ken Dashow). 96.9 and 101.7 probably are knocking off their numbers.
Plus iHeart’s stations here pretty much have no locality. Other than the afternoons on WEZL with Ric Rush, Kelly Golden on 94.3 in the AM, and a couple others on Y, you couldn’t tell if it was Charleston or Tulsa, Oklahoma.
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