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Charlotte Country Stations at #1 and #2

G

Gregg.

I'm not sure I've seen this recently, a market where the two country stations finish in first and second place. Beasley's WSOC is #1 and iHeart's WKKT is #2, although WKKT has a better cume than WSOC. 103.7 WSOC has been a country FM station since 1971. 96.9 WKKT flipped in 1985, so both have a lot of history in the Charlotte market. WKKT has to deal with another station on 96.9 less than 100 miles away, WXBQ Bristol, which also plays country music. They both have directional antennas.

You'd think with so many transplanted Northern residents in the Charlotte market, the two country stations wouldn't be this strong. In nearby Greensboro-Winston-Salem, the country stations are at #6 and #8. In Raleigh, they're #9 and #11.

Unlike many Southern markets, Charlotte's NPR stations are #6 and #20 (the second one from South Carolina). And its Classical station is tied for #9. Many Southern markets don't even have a Classical station, let alone one in the top ten.

But with all the listening to Country and Classical music, Charlotte's AC, Hot AC and Top 40 stations struggle. AC WKQC (which leans toward Classic Hits) is tied for #9 with Classical WDAV. Hot AC WLNK is #15 and Top 40 WNKS is #16.
 
Gregg. said:
I'm not sure I've seen this recently, a market where the two country stations finish in first and second place. Beasley's WSOC is #1 and iHeart's WKKT is #2, although WKKT has a better cume than WSOC. 103.7 WSOC has been a country FM station since 1971. 96.9 WKKT flipped in 1985, so both have a lot of history in the Charlotte market. WKKT has to deal with another station on 96.9 less than 100 miles away, WXBQ Bristol, which also plays country music. They both have directional antennas.

You'd think with so many transplanted Northern residents in the Charlotte market, the two country stations wouldn't be this strong. In nearby Greensboro-Winston-Salem, the country stations are at #6 and #8. In Raleigh, they're #9 and #11.

Unlike many Southern markets, Charlotte's NPR stations are #6 and #20 (the second one from South Carolina). And its Classical station is tied for #9. Many Southern markets don't even have a Classical station, let alone one in the top ten.

But with all the listening to Country and Classical music, Charlotte's AC, Hot AC and Top 40 stations struggle. AC WKQC (which leans toward Classic Hits) is tied for #9 with Classical WDAV. Hot AC WLNK is #15 and Top 40 WNKS is #16.
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Historically, country and urban have dominated the Charlotte market. Not unusual to see both country stations at the top of the ratings here.
 
Still, it seems odd. In North Carolina's two other sizable markets, country is nowhere nearly as popular...

#21 Charlotte -- WSOC (Beasley) #1 and WKKT (iHeart) #2

#37 Raleigh / Durham -- WQDR (Curtis) #7 and WNCB (iHeart) #11

#47 Greensboro / Winston-Salem -- WTQR (iHeart) #9 tie and WPAW (Audacy) #9 tie
 
Gregg. said:
Still, it seems odd. In North Carolina's two other sizable markets, country is nowhere nearly as popular...

#21 Charlotte -- WSOC (Beasley) #1 and WKKT (iHeart) #2

#37 Raleigh / Durham -- WQDR (Curtis) #7 and WNCB (iHeart) #11

#47 Greensboro / Winston-Salem -- WTQR (iHeart) #9 tie and WPAW (Audacy) #9 tie
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Every market and every station is different. You can’t compare what’s going on in Charlotte to what’s going on in Raleigh or Greensboro.
 
Gregg. said:
I'm not sure I've seen this recently, a market where the two country stations finish in first and second place. Beasley's WSOC is #1 and iHeart's WKKT is #2, although WKKT has a better cume than WSOC. 103.7 WSOC has been a country FM station since 1971. 96.9 WKKT flipped in 1985, so both have a lot of history in the Charlotte market. WKKT has to deal with another station on 96.9 less than 100 miles away, WXBQ Bristol, which also plays country music. They both have directional antennas.

You'd think with so many transplanted Northern residents in the Charlotte market, the two country stations wouldn't be this strong. In nearby Greensboro-Winston-Salem, the country stations are at #6 and #8. In Raleigh, they're #9 and #11.

Unlike many Southern markets, Charlotte's NPR stations are #6 and #20 (the second one from South Carolina). And its Classical station is tied for #9. Many Southern markets don't even have a Classical station, let alone one in the top ten.

But with all the listening to Country and Classical music, Charlotte's AC, Hot AC and Top 40 stations struggle. AC WKQC (which leans toward Classic Hits) is tied for #9 with Classical WDAV. Hot AC WLNK is #15 and Top 40 WNKS is #16.
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A lot of those "northeners" are midwestern, where country stations are almost as ubiquitos
 
CLTRadio said:
Every market and every station is different. You can’t compare what’s going on in Charlotte to what’s going on in Raleigh or Greensboro.
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I remember when WTQR in the Greensboro market was the only major country FM and it was so far ahead the second place station couldn't even see it.
 
vchimpanzee said:
I remember when WTQR in the Greensboro market was the only major country FM and it was so far ahead the second place station couldn't even see it.
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I don’t pay that much attention to Greensboro, but when was this? WQMG has been #1 as far back as I can remember.

WKKT has been sounding a lot better since the fall. Better than WSOC in my opinion. Wouldn’t be surprised if they overtake them in the near future. They already have in cume, 18-49 and 18-34.

WBAV and WPEG have also been having a down couple of months. I’m sure that’s helped the 2 country stations in the beauty contest numbers.
 


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