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Charlotte Ratings Dec 2025

C

CLTRadio

radioinsight.com

Charlotte

Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #20) Population: 2,620,000 Black: 602,500 – Hispanic: 316,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...
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Last book before all of the Radio One format changes. December 11th is when the flips happened, and also the start of the Holiday book.
 
BIG drops for The Ride, RnB and SOC. Mix down to 16th place to finish 2025. I predict 107.9 will finish in the top 5 at some point in 2026
 
DToTheJ said:
BIG drops for The Ride, RnB and SOC. Mix down to 16th place to finish 2025. I predict 107.9 will finish in the top 5 at some point in 2026
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I think they’ll be in the top 5 late summer, early fall because it’s an election year, but they’ll continue to be a bottom feeder outside of that. It’ll help with ratings and revenue a little bit, but I don’t think it’s going to have the impact they’re expecting.

Praise and Mix will both take a big hit, which will help WBAV/WOSF and WNKS/WHQC. The Fred Show should also help WHQC.
 
vchimpanzee said:
RnB is hardly in trouble.

Country isn't doing so well.
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The December and Holiday books are always off because of Christmas music.

WSOC is top 4 in cume and share, as they have been for almost a year. Country is doing just fine. WKKT’s new joke of a morning show is dragging their numbers down.

WBAV/WPEG have been a little off musically, and hopefully they can rebound in the new year. The syndication on WOSF is performing well. They actually do worse in the local dayparts.
 


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