Charlotte Ratings Dec. '21 - Holiday '21

[amfmradio1]

KQC 8.8 - 10.2
LKO 5.5 - 8.2
BAV 6.3 - 5.0
OSF 5.4 - 5.0
RFX 5.2 - 4.9
SOC 5.2 - 4.8
PEG 5.6 - 4.5
DAV 3.2 - 4.4
KKT 7.0 - 4.2
END 3.4 - 3.8
HQC 4.1 -3.8
NKS 3.5 - 3.4
LNK 3.6 - 3.3
FAE 4.3 - 3.1
WBT AM/FM 3.8 - 2.9
QNC 1.6 - 2.0
PZS 2.5 - 1.8
LFJ 0.8 - 0.9
WFNZ-AM 1.1 - 0.8
NSC 0.5 - 0.4
SGE 0.2 - 0.2

 

[tablin]

All Christmas on the Lake certainly impacted K 104.7's numbers. the loss of Ace and TJ on Hits 96.1 hasn't really hurt numbers wise, the Link seems to be dropping after the format tweak. IMO. oops still calling 107.9 the Link, my bad, now Mix 107.9.

 

[101tm]

Hits 96.1’s music intensive morning show is great, hopefully they stick with it. I believe they promote commercial free music for at least an hour or something starting at like 7:45? I may be off. But I’m a fan of the approach.

 

[Gregg.]

Very few Adult Rock stations flip to all-Christmas. You'd think The Lake wouldn't switch because a lot of its music is rock. Yet it propelled The Lake to #2 in the market.

I guess the reason it switches is because before it was The Lake, it was an AC station that switched to Christmas music in those days too.

 

[tylerSC]

Hits 96.1’s music intensive morning show is great, hopefully they stick with it. I believe they promote commercial free music for at least an hour or something starting at like 7:45? I may be off. But I’m a fan of the approach.

Have they added new morning hosts since the departure of Ace and TJ?

 

[101tm]

Have they added new morning hosts since the departure of Ace and TJ?

There’s a voice tracker but that’s all.

 

[Mike Sheridan]

Usual Christmas anomaly....do these numbers really mean anything?

 

[CharlotteListener]

It’s fun watching WBT slide lower and lower.

 

[Mike Sheridan]

It’s fun watching WBT slide lower and lower.

It's happened before, they tend to bounce back. Never underestimate......