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Charlotte Ratings May '18

Nielsen Audio May '18 Monthly PPM 6+ Mon - Sun 6a - 12mid

BAV 6.5 - 7.9
RFX 5.9 - 6.5
KKT 7.0 - 6.4
SOC 6.4 - 6.2
KQC 6.4 - 5.4
LNK 5.1 - 5.0
NKS 4.2 - 5.0
LKO 4.1 - 4.3
PEG 4.1 - 4.2
OSF 4.3 - 4.1
END 3.8 - 3.7
 
Someone really messed up with that second WRFX which isn't even identified as HD. But it's obvious the previous months' ratings are for the HD station.
 
A few observations. WLNK has improved since Entercom. Perhaps more Hot AC format, but however you label it, it does sound better. And in the hit music format, Kiss 95.1 is leading over Channel 96.1, which seems to have declined a bit. The country stations remain neck and neck, but in the urban category, WPEG has dropped off whereas WBAV is going strong and leading the way.

But with the hit music stations, does 95.1 have a better playlist than 96.1 or does the DJ talent make the difference? I think WLNK has a strong mix of music and personalities, but not sure about the hit music stations.
 
Kiss 95.1 has better personalities and I think a better playlist than Channel 96.1. However, Kiss 95.1 did away with 95 minutes of commercial free music 3 times a day, 5 days a week and switched to 1hr (60 min) of commercial free music 1 time a day, M-F at 4:35 PM, the 1st week of June, which maybe why 95.1 has the lead over 96.1 with a slimmer margin.
 
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