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Charlotte Ratings Posted 3/23/22
- Thread starter amfmradio1
- Start date
I know very little about the Charlotte radio market, but looking over the format choices I get the feeling that WDAV is an escape for those who absolutely hate everything else that is offered there.
The closest thing to easy listening was a station staying on the air so it could be sold.
The next closest station is an AM which might as well be daytime only for Charlotte listeners and, besides, there's a lot of rock and roll to go with the easy listening.
None of the ACs can remotely be described as soft.
I wonder what David or BigA's analysis of this might be, now that WDAV has had two straight remarkable showings. Problems with the Nielsen panel? Too old, too white or both?
If that were the case, though, I don’t think you’d see WPEG in 3rd and WKKT in 4th place.
Why because the numbers aren't coming up the way you want them to? Obviously there is a big old format hole in the market. The brains at Radio One managed to drive all of the WFNZ 610 listeners to FM and kill off the AM. I wonder if they want to sell the real estate the transmitter sits on? Stay tuned!
How can you blame Radio One for moving one of their more viable stations in the market to at least FM? No one under 50 is touching AM in most markets. Under 40 probably doesn’t know what it is. If there are stations people listen to on AM, they will find them if they want to listen to them.
The PPM sample is totally out of whack. The lack of replacement meters for new panelists (about 8% monthly, with the highest losses due to aging out or removal being over the Holday months and Summer) due to supply chain and microchip shortages plus the pandemic have the sample unbalanced with severe weighting.
Excuse me but their overall 6+ numbers on WFNZ-FM don't look any better than what they had on WFNZ-AM. Plus I don't see any numbers for "The Block" which used to be on 92.7. Your next statement is somewhat contradictory on one hand you say people under 50 aren't touching AM in most markets, but then you say if there are stations people listen to on AM they will find them if they want to listen to them....?
Oh and that Real Estate out on Radio Road I predict will soon be full of houses. Land is more valuable than a Directional 5KW radio station in 2022.
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If that's true it should be affecting other markets...right???
Why doesn't Nielsen just offer a few bucks for the panelist to return the meter???
The frequency swap occurred on March 1st, and the February book ended March 2nd. You won’t see any impact until the March book comes out.
I totally agree with this. The panel is unbalanced and there has been a large amount of weighting and consolidation. Nielsen has been struggling to replace panelists who have dropped off for whatever reason, and the sample has gotten smaller.
The Charlotte market also has a higher percentage of people still working from home, so the drive time listening hasn’t fully recovered.
WFNZ-AM did quite well for an AM.
Remember 5 KW on 610 is a lot stronger than it is on 1480. That's why it has to be directional. Where I live, day or night, WFNZ is so loud it sounds like it will break the radio.
I’m saying the average listener, unless there is something specific they want to listen to, is not switching to the AM band to scan around and find new stations. I’m 29 and I know enough radio habits of people in my age range and around the center of the demo these stations target…..no one in my age bracket is using AM and most never have. It’s dying. On new cars it’s increasingly difficult to find the AM option and the receivers are terrible. Why should WFNZ stay on a dial where no new listeners are likely coming in, definitely not young and the audience they have increasingly becomes 55+?
I doubt there will be any ratings change for WFNZ for a while. However, the station being on FM gives it more visibility and potential listeners they can try to grab.
Go up to Huntersville or Concord at night and tell me what you hear on 610. High end or low end of the band a lot of it has to do with ground conductivity which in this part of the country is poor. It's a fact of the AM broadcast band. On the internet you can find a map of the US that shows the areas and their ground conductivity. Oh 610, 1110 and 1480 have to be directional to protect other stations from their skywave more than their groundwave.
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Okay so I assume giving all the ratings to WFNZ-FM and having n/a for WFNZ-AM is some sort of misprint? The numbers credited to WFNZ-FM look like those of WFNZ-AM pre simulcast. If the change didn't happen until March 1st where are the numbers for "The Block" which doesn't seem to show up anywhere?
No. WFNZ-FM is the 92.7 frequency, and are the ratings for “The Block”. WQNC changed their call letters in mid February. WLNK-HD3 is WFNZ-AM and the 102.5 translator. The call letters were updated before the book closed. Moving forward, WFNZ AM and FM will appear as WFNZ-FM and 102.5 The Block will appear as WLNK-HD3.
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