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City's top Spanish-language radio station leaping to FMWGSP-AM will begin simulcasting today on WRML 102.3FRANCO ORDOÑ[email protected] another example of the growth of Charlotte's Latino community, one of the city's leading Spanish-language radio stations is expanding in search of a broader audience and moving to the FM dial.
The station, WGSP-AM 1310, plans to begin a simulcast this afternoon on WRML-FM 102.3. It will be the area's first Spanish-language FM radio station.
The Charlotte region has one of the nation's fastest-growing Latino populations. Driven primarily by an immigrant labor force looking for jobs in construction, factories and restaurants, the community grew from 7,000 in 1990 to an estimated 120,000 today. The surge has created what sometimes seems an ever-increasing demand for Latino music and news.
On the air for only one year, La Tremenda is already challenging the city's other leading Spanish-language music and news radio station, Radio Lider WNOW-AM 1030, for listeners.
WRML-FM, formerly a gospel station, serves Union County, station officials said, and can be heard clearly in Monroe, Anson, Chesterfield, S.C., and Lancaster, S.C. The station can be heard in Charlotte-Mecklenburg, but reception is spotty.
But Edgar Saucedo, administrative manager of La Tremenda, said that within a year, engineers will move its FM antennae closer to Charlotte and to higher ground to improve reception.
"We're very proud that the public has responded this way to La Tremenda," said Edgar Saucedo, the station's administrative manager. "We're always looking for ways to continue to grow and serve our customers better."
The station, WGSP-AM 1310, plans to begin a simulcast this afternoon on WRML-FM 102.3. It will be the area's first Spanish-language FM radio station.
The Charlotte region has one of the nation's fastest-growing Latino populations. Driven primarily by an immigrant labor force looking for jobs in construction, factories and restaurants, the community grew from 7,000 in 1990 to an estimated 120,000 today. The surge has created what sometimes seems an ever-increasing demand for Latino music and news.
On the air for only one year, La Tremenda is already challenging the city's other leading Spanish-language music and news radio station, Radio Lider WNOW-AM 1030, for listeners.
WRML-FM, formerly a gospel station, serves Union County, station officials said, and can be heard clearly in Monroe, Anson, Chesterfield, S.C., and Lancaster, S.C. The station can be heard in Charlotte-Mecklenburg, but reception is spotty.
But Edgar Saucedo, administrative manager of La Tremenda, said that within a year, engineers will move its FM antennae closer to Charlotte and to higher ground to improve reception.
"We're very proud that the public has responded this way to La Tremenda," said Edgar Saucedo, the station's administrative manager. "We're always looking for ways to continue to grow and serve our customers better."