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Chattanooga's "The Lake"

I realize this isn't Nashville, but I'm interested in seeing how well this works.

http://www.981thelake.com

"We just Launched a New Radio Station in Chattanooga Today. It's Literally controlled Online by Listeners. You Pick It, We Play It.... it's 98.1 The Lake "We Play Anything".... Wanna hear what Def Leppard into MC Hammer into Zepplin into Daughtry sounds like?"
 
Marketing 101 is a class their obviously missed.
People want to be entertained and if you are a good programmer with a sense of music rotation, placement, promotions, etc. you will be successful.
It seems to me that you are admitting you don't have one bit of programming expertise to make such ridiculous positioning statements.
And more important, any credibility to follow through.
I'm just saying....
 
NashvilleNative said:
"Wanna hear what Def Leppard into MC Hammer into Zepplin into Daughtry sounds like?"

Not that I like answering a question with a question, but... Can I buy a vowel? ::)

@Delta: Great question!
 
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