driveTime/ what if???
while in traffic(the thing w/ the cars, not the tiesto song

and tired of listening to holiday music on a lot of stations..
i grabbed a random cd/didnt look at it and put it in.
It was happyRave'95. a CD meant for people to apperciate the
music..believe it or not, the steady beat was fun to drive
to..and, there wasnt any breaks,interruptions, and it
was nice to have a longer-extended "groove" In that respect,
i think longer-club edits, or "steady-beat-driven" "songs" may
have a chance..*HOWEVER* i am NOT a fan, of the 'drum-n-bass' non-
stop songs..as on, chin-100.7fm,toronto and also on alot
of college stations..
Sorry, musicLover[II] if i slightly missed the mark, of the
post/thread..but, i sincerely think on a chr-dance friendly
station..that beat-driven "songs" could fly..simply because
while the nation's and world's attention is getting shorter,
there are times, when peeps leave it on..and, then *suddenly*
think...what the ?? am i listening to---
Footnote/editoral:
I also believe in the notion "Play it, they will listen"
Meaning: IF MTV. and z100.(NY) and LA-Kiis-FM all "shook hands"
and decided to make this music work..it would have no choice...
One of the two professor's, I reserve and hold alot of respect for,
always, posed the question: Does the masses tell the media what to play?
or, does the media tell the masses, what to listen to....
Answer me that question, and you will be able to make any format work!
OK, for this excitement of this board..and for stimulating radio
discussions, what would happen..if:
Carson Daly's show..was (finally) cancelled and/or, Carson says,
he has had enought. Either scenario, mtv will be at a point
to either:
(A) find a "young" [next]Carson Daly, and pay him a sick amount
of $$$ or the next five years..and, when he is "too old" phase
him out and repeat the process. MOST LIKELY, that will result.
But what if......
(B) MTV doesnt want to shell out the "big bucks" yet again..
or go thru the trials, and tribulations of missing, before
finding the next 'hit' So, an influential London DJ(take
your pick of your fave). says, he will work...pretty much
for FREE. Part of the agreement, would be US National exposure
on a major network, for at least Three-to five years!!!! As we
all know, that is sometimes, more important than $$$$$
*ALSO* Part of the agreement, is to give the DJ* free reign
to spin/mix what *he or she* will be popular on the charts..
within reason, still playing a 'few' mainstream top 40 songs,
but giving this DJ alot more control..
To MTV, and other companies, nowadays looking for
the cheap way out, agree to give this DJ the primetime (for teens)
on MTV..soo, essentially the only music will be on mtv,
will be what this dj wants to be popular.. Since, most of mtv.
is now drama, this impact would be huge..
*NOW* if this scenario would further develop, onto kiis-fm,
and z100..and pick up the weekly countdown *SINCE THAT HAPPENS
NOW ANYWAYS* (carson's "daily" and weekend countdowns)..that
means, there would be alot of Music being discovered and
exposed to people(aka the MASSES).. Well then, the trickle down theory..
would be when other stations carry the synidicated show or,
take note of what is being played..and wants to be like
the big boys..they would start to generate popularity for
dance-friendly hits, and/or dance-music, that is primarily
a steady beat..
OKAY:
*I KNOW* this won't HAPPEN, with Dance Music, in the form that dance
peeps admire and LOVE but.......I sincerely believe this is occuring NOW!!!
-
Not w/ dance, but the new "nelly/50/emimen/mariah/etc,etc" hits..on
their own merit, may or may NOT make it until Ryan Seacrest,
MTV and Rick Dee's(although, he would favor dance

if he could !!!
..until they "acclaim" it to be a hit!!! I would LOVE to put this
to the test !!! It seems if they were take a steady 6-8 minute steady
beat anthem, and "push" it - I wanna/gotta/ KNOW How far would
the song make it --not on its own merit, but because "they" say
it is cool enough to play and chart.
ANy thougHTS?
ps: TO ALL & musicloverII: i am "old" (well, older) and did not direct
any comments of slander/name calling to you, personally, i
believe this forum is AWESOME, and hope it continues to
spark excellent radio conversations, theories, etc..etc
Even at times of disagreement, just remember keep it
radio/dance related..that is all. Happy holidays. cheers<P ID="edit"><FONT class="small">
Edited by wired on 12/21/05 11:33 PM.</FONT></P>