Chicago ad revenue should go up in 2016

[MarcB]

Manchester, Connecticut based Bob's Discount Furniture just leased a huge warehouse in the Chicago-area and plans on opening their first stores in the Chicago area in 2016. If Bob plans on advertising in Chicago as much as he does in his home market of Connecticut ad revenue at Chicago area stations should go up by a lot in 2016.


http://chicago.suntimes.com/busines...unt-furniture-leases-suburban-warehouse-space

 

[cyberdad]

What's the target demo? Shorewood isn't exactly upscale. It's blue collar and pretty much dwarfed by its bigger neighbor, Joliet, which is struggling economically. Is one store in a not-so-centrally located suburb enough to drive a significant radio buy? Or are they looking to add other Chicago area locations.

(No dog in the fight, no axe to grind, just wondering.)

 

[MarcB]

Some of the stuff is good. Other stuff not so good. Check out their website: http://www.mybobs.com/ I also would assume they will be opening more than one store in the Chicago area considering they are leasing a warehouse there.

 

[cyberdad]

Definitely looks like a mixed bag. Thanks, Marc. I'll say this about Shorewood, if they're looking to "ring" the Chicago area, Shorewood would anchor the southwest portion of the area. It won't hurt that the place is at the junction of two interstates and in fairly close proximity to a third.