• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Chicago Arbitron Radio Ratings: December 2012

P

pjc1961

Age 6+ overall publicly released data:

Chicago: http://ratings.****************/cgi-bin/rol.exe/arb005

The December 2012 survey period covers Thu. 11/8/12-Wed. 12/5/12.

The next survey period will be for Holiday 2012 covering Thu. 12/6/12-Wed. 1/2/13 with the report release date being Tue. 1/22/13.
 
Yikes, that was quite a drop for WLS-FM. I guess it was a defection of listeners to WLIT.

Strangely, though, WJMK stayed stable, actually up a tenth.
 
Personally, I wouldn't get too excited about the December book that just dropped....or the one that comes out next month.

After that, WLIT will have its annual post-holiday hangover and things will be pretty much back to normal elsewhere. Just my opinion. I have "no dog in the flight" and am not particularly a fan of either WLS-FM or WLIT.
 
I think WLS-FMs drop is due to their change of music (less 60s and more 80s)
I know many people that listened to them for the 50s-60s stuff & started tuning out when they started playing the newer stuff.
 
Billkex said:
I think WLS-FMs drop is due to their change of music (less 60s and more 80s)
I know many people that listened to them for the 50s-60s stuff & started tuning out when they started playing the newer stuff.
Click to expand...

I totally agree. Many people have turned off WLS-FM since they made that major music adjustment.
 
radioman148 said:
Billkex said:
I think WLS-FMs drop is due to their change of music (less 60s and more 80s)
I know many people that listened to them for the 50s-60s stuff & started tuning out when they started playing the newer stuff.
Click to expand...

I totally agree. Many people have turned off WLS-FM since they made that major music adjustment.
Click to expand...

Are they in the target demo?
 
Mark Jeffries said:
radioman148 said:
Billkex said:
I think WLS-FMs drop is due to their change of music (less 60s and more 80s)
I know many people that listened to them for the 50s-60s stuff & started tuning out when they started playing the newer stuff.
Click to expand...

I totally agree. Many people have turned off WLS-FM since they made that major music adjustment.
Click to expand...

Are they in the target demo?
Click to expand...

Now, come on...do you honestly think those on these boards care about things like "target demos"?
 
CBS' WJMK & WXRT apparently didn't do too well in December. It may only be a matter of when CBS simulcasts WSCR on either 93.1 or 104.3. That would be right in line with their national strategy of sports stations on FM. :)
 
Are they really considering blowing up WXRT? If so, the worst fears that were expressed when CBS took over WXRT would be finally coming true. :(
 
radioguy39nj said:
CBS' WJMK & WXRT apparently didn't do too well in December. It may only be a matter of when CBS simulcasts WSCR on either 93.1 or 104.3. That would be right in line with their national strategy of sports stations on FM. :)
Click to expand...

Nobody bases a format decision on the December and Holiday books.

Not only are many stations disrupted by the All Christmas station(s) in the market, but they are also affected by lengthy holiday weeks in both of the books.
 
The older demos that like 60s Oldies are wise, wiser than the younger demos who fall for advertising hype. But don't tell the younger demos that. They won't believe you, and even if they believe you, they'll start calling you names.

That kind of "too old for radio" thinking is what is driving older listeners to talk radio.

Fortunately, while CD compilations lasted, older listeners loaded up on their favorite music and artists. Or possibly some listen to 60s on 6, 70s on 7, or The Bridge.
 
Schroedingers Cat said:
The older demos that like 60s Oldies are wise, wiser than the younger demos who fall for advertising hype. But don't tell the younger demos that. They won't believe you, and even if they believe you, they'll start calling you names.

That kind of "too old for radio" thinking is what is driving older listeners to talk radio.

Fortunately, while CD compilations lasted, older listeners loaded up on their favorite music and artists. Or possibly some listen to 60s on 6, 70s on 7, or The Bridge.
Click to expand...

Proud to sound just like your parents, Boomer?
 
SHIFTY 1 said:
How does WIND stay on, keep the programming when they never show up in the ratings? ::)
Click to expand...

Salem doesn't subscribe to Arbitron, so their stations aren't listed in the public ratings anymore.
 
Mark Jeffries said:
SHIFTY 1 said:
How does WIND stay on, keep the programming when they never show up in the ratings? ::)
Click to expand...

Salem doesn't subscribe to Arbitron, so their stations aren't listed in the public ratings anymore.
Click to expand...


...and they don't subscribe because most of their stations don't have any ratings ! ;D
 
Mark Jeffries said:
Schroedingers Cat said:
The older demos that like 60s Oldies are wise, wiser than the younger demos who fall for advertising hype. But don't tell the younger demos that. They won't believe you, and even if they believe you, they'll start calling you names.

That kind of "too old for radio" thinking is what is driving older listeners to talk radio.

Fortunately, while CD compilations lasted, older listeners loaded up on their favorite music and artists. Or possibly some listen to 60s on 6, 70s on 7, or The Bridge.
Click to expand...

Proud to sound just like your parents, Boomer?
Click to expand...

You'll find out in few years when they stop playing YOUR music on the radio, if radio is still around. You won't be so snarky then. And you'll remember exactly what I said.
 
Schroedingers Cat said:
Mark Jeffries said:
Proud to sound just like your parents, Boomer?
Click to expand...

You'll find out in few years when they stop playing YOUR music on the radio, if radio is still around. You won't be so snarky then. And you'll remember exactly what I said.
Click to expand...

But weren't you Boomers not going to be as judgmental as your parents were? I guess you all thought that you'd be ruling everything for the rest of your life. Ha ha.

And what did your parents call rock and roll?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom