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CHICAGO ARBITRON RATINGS RELEASED: HOLIDAY 2010

The Lite (WLIT) does not get it. Their play list is everything from disco, AC to easy. Keep with LITE EASY SONGS. I like listening to Easy 93.1 on line from Florida. Relaxing easy music. The station reminds me of going into an Irish bar that is serving Polish food. LITE means Easy Favorites.
 
Lite is all over the place. I have seen their playlist and it is terrible!! They new to do the Easy concept. The only good ratings Lite has is at Christmas time. Again their current Playlist is awful!!!
 
Can the Drive continue to be successful in Chicago without altering the format?
 
radioaircheck said:
Lite is all over the place. I have seen their playlist and it is terrible!! They new to do the Easy concept. The only good ratings Lite has is at Christmas time. Again their current Playlist is awful!!!
Click to expand...

Fresh should have tweaked their format to a Lite sound instead. Even got a good slogan "Fresh and Relaxing"
 
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