Chicago Radio Ratings: December 2014

[pjc1961]

The December 2014 survey period covers Thu. 11/6/14-Wed. 12/3/14 -
publicly released data for subscribing stations age 6+ overall:

Chicago: http://ratings.****************/cgi-bin/rol.exe/arb005

Next report will be for the Holiday 2014 survey period covering Thu. 12/4/14-Wed. 12/31/14.
The data release date will be Mon. 1/20/2015.

AllAccess.com December 2014 PPM Analysis by Research Director Inc.
including top 5 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49
(Chicago is discussed third):

www.allaccess.com/net-news/archive/story/136704/research-director-inc-presents-exclusive-dec-ppm-a

 

[Dr Wayne]

I would love to see WLIT go to Easy Listening like WFEZ or The Dove. I truly believe their ratings would stay at number 1. If WJMK brought back the oldies I am sure their ratings would improve as well. It is sad to see power houses WGN and WLS in the toilet for ratings. Just my opinion!

 

[benale]

Both WGN and WLS didn't do well. I don't have access to dayparts or 25-54, but I would imagine Steve Dahl didn't do much for PM drive on WLS,and I'm sure the afternoon numbers on WGN haven't been great since Garry Meier was removed from that slot last summer.

 

[chrocket87]

I would love to see WLIT go to Easy Listening like WFEZ or The Dove. I truly believe their ratings would stay at number 1. If WJMK brought back the oldies I am sure their ratings would improve as well. It is sad to see power houses WGN and WLS in the toilet for ratings. Just my opinion!

But their billing would also sink. There is a reason why stations have abandoned 60s music (to appease the 25-54 year olds that advertisers want).