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Chio hired by Wired

Re: Chio hired by Wired - 4 strikes and you're out?

> http://www.philly.com/mld/philly/13899505.htm
>

Too funny! What is this, their 4th AM show in less than a year?

Wired has officially hit rock bottom by taking on the direct competition's castoffs...which would make sense cause didn't the management at Wired attempt to take WDAS's Tom Joyner and put him on a new station (just before that management got the boot and jumped to Wired)? And from what I recently read, the "can't miss" of Joyner actually has swung and missed...after one trend Steve Harvey is beating Joyner?

Ouch.
 
> http://www.philly.com/mld/philly/13899505.htm
>

So do we want to place bets on how much longer Q102 will continue to keep "Chio in The Morning" on the website on the videos that's on the morning show page?
Or have the page called "chiointhemorning.html"? (OK, I'm nit picking but come'on)

<P ID="signature">______________

njrm.org - The New Jersey Radio Museum
</P>
 
Re: Chio hired by Wired - 4 strikes and you're out?

> > http://www.philly.com/mld/philly/13899505.htm
> >
>
> Too funny! What is this, their 4th AM show in less than a
> year?
>
> Wired has officially hit rock bottom by taking on the direct
> competition's castoffs...which would make sense cause didn't
> the management at Wired attempt to take WDAS's Tom Joyner
> and put him on a new station (just before that management
> got the boot and jumped to Wired)? And from what I recently
> read, the "can't miss" of Joyner actually has swung and
> missed...after one trend Steve Harvey is beating Joyner?
>
> Ouch.
>
"Taking the direct competitions castoffs..."
That's pretty ignorant, considering Chio left IOQ to go to San Diego.
The answer to who cast off whom is pretty self explanitory, no?
Nobody predicted the man's family crisis, nobody predicted that he would just as soon be available in the Philly market.

With Chio's market equity, do you blame 'RDW for acquiring the best available talent, regardless of how many predecessors he may have had at the station in the last 24 months?
 
Re: Why would anyone "pass" on "equity"?!!

> With Chio's market equity, do you blame 'RDW for acquiring
> the best available talent, regardless of how many
> predecessors he may have had at the station in the last 24
> months?
>

Let me ax you a question Pattyo:

How valuable was Chio's "market equity" if Q had the opportunity, AND PASSED ON IT, to simply slide him back into the VACANT am slot that he just recently left?

There would be no issue about non-competes...and hell, that would have made for some pretty compelling radio for Chio to come back on and explain to all that "equity" what happened. Talk about radio drama, it would have been better than any stunt that Wired could, and will, pull.

Think about that for a second. As I understand it, it's still Chio's "crew" in place for their AM show at Q102...but no Chio?!!! And he was VERY available? Hmmmm...I don't have to be an APD to understand that one. Imagine WMMR with Steve, Casey, Kathy, Nick and intern Joe but Preston is waiting in his house for the phone to ring. ("Gaaaadddddzooooookkkks")


Yup, that would happen...or not.

No, all signs point to the simple fact that Q102 didn't want him back...and, the brain trust at Wired was yet again opperating in desperation-mode...


Am shows in the past year:
Rocco the garbage man
Wild Bunch
Don Ho guy (don't even know his name)
Chio

Think the listener is confused? How about building brand "equity" in the most important daypart for a station? Especially for a "new" station in the market that needs to establish it's identity? Wait, I could go one deeper - how about when that confused listener gets a diary, hears Chio in the morning and then writes; Q102?!!!

That's where your "equity" will come into play.

No further argument your honor, case closed.
 
Re: Why would anyone "pass" on "equity"?!!

Wexler makes a REAL good point. If it seems like every time you turn on the radio to WIRED you're pulling in a new morning show it might sway you from listening, plus I don't know about the average listener, but I usually find my morning show and stick with it til I get bored. The same should not be true for a PD :).

BUT as for Chio's Market Equity... maybe there is something to that as he is still a NAME in the market place. It may lend some legitimacy to WIRED's morning. Sure everyone knew Ben Maxwell but he was never a figure head type of of guy (plus alot of idiots didn't know who Ben was or that it was actually Ben.) Then you get that moronic show next who I think they found playing the bucket drums down at City Hall's subway station. And Then someone from Hawaii... yeah not so much stuff screaming PHILLY RADIO. I think Tattoo is making a good choice is getting Chio. Hopefully he'll stick with him to give the station some identity for a while.

Until they flip to Alt-Rock... isn't that right? RIGHT!?
 
Re: Why would anyone "pass" on "equity"?!!

I object you honer this witness is very misinformed or just plain retarded
lets go over the facts

"How valuable was Chio's "market equity" if Q had the
opportunity, AND PASSED ON IT, to simply slide him back into
the VACANT am slot that he just recently left?"

First off Chio's "market equity" is the highest in this market for females as Preston and Steve are for Males. Chio has been number one with females for five years running. and any station targeting females in this market would cut off there pinky to have him as was evident by the number of calls he has gotten in the past month.

Q102 wanted to hire CHIO back did you not see the newspaper article that said this?...i was also with chio when they called .....Chio turned them down
Chio also had offers from 7 of the top 20 markets in the country and he wasn't even looking for a job they all came calling him.

"Think about that for a second. As I understand it, it's
still Chio's "crew" in place for their AM show at Q102...but
no Chio?!!! And he was VERY available? Hmmmm...I don't
have to be an APD to understand that one. Imagine WMMR with
Steve, Casey, Kathy, Nick and intern Joe but Preston is
waiting in his house for the phone to ring."

Do you really think Q wanted Chio to go ....are you on Crack???
Chio's "crew" as you put it ...they were all hired by Q not brought in by Chio so they are Q's Crew. although Diego and Chio are boyz and talk almost daily Radio is an unpredictable industry so you never know what will happen...and in that little WMMR rant there you would have to take preston and steve off the show to really compare the two .... and if you look at the two as the same do you think WMMR wants them to go ??? no they are number 1 with men just like Chio is number 1 with woman just sit back and think about it before you try to respond dont start writing back angry it will just make you look even worse then you do now

> Think the listener is confused? How about building brand
> "equity" in the most important daypart for a station?
> Especially for a "new" station in the market that needs to
> establish it's identity? Wait, I could go one deeper - how
> about when that confused listener gets a diary, hears Chio
> in the morning and then writes; Q102?!!!
>
They may be confused now but after a week back on air all will be well again the Brand is CHIO not q102 most people just write CHIO in the morning not actual station... and there is this thing called marketing which you will learn about soon and it will help people understand Chio has changed stations listeners are not stupid....

just so you know who I am ...i'm Justice Chio's producer who went to San Diego with him and now back in Philly with him so if you want anymore facts about this instead of all the rumor garbage you have gotten from your "spy" at q102 just let me know

Chio will be number 1 within the year and wired will be higher rated then Q

Those are the facts
No further argument your honor, case closed.
 
Re: Why would anyone "pass" on "equity"?!!

When Chio finishes does he at least say Thank You to you before leaving the room?
 
Re: Why would anyone "pass" on "equity"?!!

> When Chio finishes does he at least say Thank You to you
> before leaving the room?
>
you must work at Q ...i can undertand your anger
 
Re: Why would anyone "pass" on "equity"?!!

> > When Chio finishes does he at least say Thank You to you
> > before leaving the room?
> >
> you must work at Q ...i can undertand your anger
>
Not quite. I just call a spade a spade. And when you're on someone's jock that bad that I don't know where you end and Chio begins... I gotta call you out on it.

BTW not a single assumption about me on this board has been correct, when will people stop making judgements?
 
Re: Why would anyone "pass" on "equity"?!!

> > > When Chio finishes does he at least say Thank You to you
>
> > > before leaving the room?
> > >
> > you must work at Q ...i can undertand your anger
> >
> Not quite. I just call a spade a spade. And when you're on
> someone's jock that bad that I don't know where you end and
> Chio begins... I gotta call you out on it.
>
> BTW not a single assumption about me on this board has been
> correct, when will people stop making judgements?
>
when you stop hiding behind your internet persona and come clean I guess thats when the judgments will stop.....
See i'm real..no need to bull$#!t Chio has been my friend for years and by me answering all your false facts makes me chio's bitch ......
why would you spread all those false facts about Chio ???
maybe your a preston and steve groupie ....maybe your just a fat kid with no friends who posts on message boards all day ...nobody will ever know because your an "internet gangster" always heard never seen


I will be happy to meet you anywhere anytime and settle any problems you have with me ... I never hide or backtrack from what I say .....<P ID="signature">______________
Justice
Executive Producer
Chio in the Morning
</P>
 
Re: Why would anyone "pass" on "equity"?!!

> when you stop hiding behind your internet persona and come
> clean I guess thats when the judgments will stop.....

I never EVER worked for Q. I worked for MIX 95.7


See i'm real..no need to bull$#!t Chio has been my friend
> for years and by me answering all your false facts makes me
> chio's bitch ......

What false facts? I didn't even make the original post? I actually defended both sides of the coin below. Try and read everything for ya go all crazy.

> why would you spread all those false facts about Chio ???
> maybe your a preston and steve groupie ....maybe your just a
> fat kid with no friends who posts on message boards all day

I am a fat kid. But I do have friends so you're one out of two good job. I don't really LIKE Preston and Steve... so yeah.

> ...nobody will ever know because your an "internet gangster"
> always heard never seen
> I will be happy to meet you anywhere anytime and settle any
> problems you have with me ... I never hide or backtrack from
> what I say .....
>
RIiiiiiiiiiiiiiiiiiiiiiight. I'm the internet gangster... but you just felt the need to threaten me. I don't get people like you. You get called out on a simple thing like you're on someone's jock and you get all upset and threaten someone. Why? It doesn't make sense. You ADMIT to being on Chio's jock and being his friend and that's all I said you were, so REALLY, you wanna fight me for agreeing with you. I mean honestly.

Try and read everything before you going flying off the handle Mr Executive Producer.
 
Re: Why would anyone "pass" on "equity"?!!

>"I never EVER worked for Q. I worked for MIX 95.7"
so who are you really then????

What false facts? I didn't even make the original post? I
> actually defended both sides of the coin below. Try and read
> everything for ya go all crazy.

my bad that false fact statment was aimed at wexlers post


> RIiiiiiiiiiiiiiiiiiiiiiight. I'm the internet gangster...
> but you just felt the need to threaten me. I don't get
> people like you. You get called out on a simple thing like
> you're on someone's jock and you get all upset and threaten
> someone. Why? It doesn't make sense. You ADMIT to being on
> Chio's jock and being his friend and that's all I said you
> were, so REALLY, you wanna fight me for agreeing with you. I
> mean honestly.
>
> Try and read everything before you going flying off the
> handle Mr Executive Producer.
>
Never admitted to being on his jock ...i am his friend .....jock riders are wanna be friends ...get it straight I jock nobody..never have never will....but I do have my friends back...always have always will...and yeah I like to fight so what I'm good at it and enjoy proving that fact to people who talk (BLEEP) that they would never say to your face....anything i about someone on air, in a post or e-mail or where ever.... i will say to the persons face...

again I never hide ...you want to know the facts just ask<P ID="signature">______________
Justice
Executive Producer
Chio in the Morning
</P>
 
Re: Why would anyone "pass" on "equity"?!!

> > > When Chio finishes does he at least say Thank You to you
>
> > > before leaving the room?
> > >
> > you must work at Q ...i can undertand your anger
> >
> Not quite. I just call a spade a spade. And when you're on
> someone's jock that bad that I don't know where you end and
> Chio begins... I gotta call you out on it.
>
> BTW not a single assumption about me on this board has been
> correct, when will people stop making judgements?
>


When you quit posting.
 
> http://www.philly.com/mld/philly/13899505.htm
I should get a t-shirt or a fancy k-chain for calling this back in January...gimmie some love! Actually I think I need to get a life:

Posted by: johnnyhanson2000
Posts: 7
Status: Online
Posted on: 01/09/06 10:33 PM

--------------------------------------------------------------------------------
I think in 6 months we may hear Chio on 96.5! Am I insane or is this a possibility since Chio is back in town and not in touch with Q102? Seems like a natural fit.
 
Re: Why would anyone "pass" on "equity"?!!

i hope CHIO does NOT bring that Deigo guy. he made the show suck more then it did before.

also why does WIRED say WHERE HIT MUSIC LIVES? I only hear rap, hip-hop, Kelly Clarkson, Mest, gorillaz. Their is way more pop and alternative/rock that is doing well on the charts. play some of that.<P ID="edit"><FONT class="small">Edited by buzzrock on 02/19/06 06:01 PM.</FONT></P>
 
Re: Why would anyone "pass" on "equity"?!!

Well, it is almost the one year anniversary of Radio One's "Flip Heard 'Round the World."

> Is Wired just stunting with this recent hire of Chio!?

> Are they just hiding the fact that they're really about to flip to Y-96!?

> Will they be the new alt-rocker in Philly!?

> Will they hire Preston and Steve away from WMMR!? They've got to get
> the Y-100 crew back!

Ah, memories. Did I miss anything we've discussed over the past year?
<P ID="signature">______________
FPXMedia: TV, Radio, and Anything Else
FPX Radio - Coming Soon!
Be Mused...</P>
 
Re: OH-NO-YOU-DIH-ANT!!!

Wow, Justice, I must have touched a nerve? And you tell me not to be "angry"? I can hear your accent in your typing. I could just imagine your head swinging from side to side in a oh-no-you-dih-ant gesticulation while typing...

Ok, I will attempt to address your rant:


> I object you honer this witness is very misinformed or just
> plain retarded

Silver medalist in the 2002 Special Olympics in the message board posting competition, Brad the Cripple got the Gold, SCRHack got the Bronze...I would have won the Gold, but pulled a "Jacobellis" with trying to use a funky font that went bad.


"Chio has been number one with females for five years running."

Isn't that statement true for Q102 in general? That maybe the station is actually bigger than Chio? Although, I saw Chio recently, and maybe Chio is actually bigger than the Station...sorry, now you are going to hate on me some more cause I cracked on your boy...but he is getting big...

Ok, as I understand it, Preston and Steve beat Chio 18-34, and Chio actually slipped to either #4 or #5 IN DEMO in his last book. No? I will have to go look at the numbers.

Next question Justice - Why is it that Q102 went UP in rank (other day parts) once Chio in the Morning went off the air each day, Justice? It's like the MORNING SHOW was bringing the station DOWN?!!! That's odd, you would think with such a powerful morning show as Chio in the Morning, people would turn him on and leave the station on all day...but actually, listeners would listen to something else AND THEN put Q102 on after the morning show was done. Ouch.


> Do you really think Q wanted Chio to go ....are you on
> Crack???

Yep. No front teeth and I am typing this on my lap top from a cardboard box in a test hot zone in the city - thanks Mayor Street!


> Chio's "crew" as you put it ...they were all hired by Q not
> brought in by Chio so they are Q's Crew. although Diego and
> Chio are boyz and talk almost daily Radio is an
> unpredictable industry so you never know what will
> happen...and in that little WMMR rant there you would have
> to take preston and steve off the show to really compare the
> two .... and if you look at the two as the same do you think
> WMMR wants them to go ??? no they are number 1 with men just
> like Chio is number 1 with woman just sit back and think
> about it before you try to respond dont start writing back
> angry it will just make you look even worse then you do now

Ok, this is where you get a D- for reading comprehension.



> They may be confused now but after a week back on air all
> will be well again the Brand is CHIO not q102 most people
> just write CHIO in the morning not actual station... and
> there is this thing called marketing which you will learn
> about soon and it will help people understand Chio has
> changed stations listeners are not stupid....

Two things Justice; let history be your guide - first, I loved all the marketing Wired did for Rocco, The Wild Bunch and Don Ho...it was every where! TV, billboards, bus backs...I mean Big Mama's face is just burnt into my memory...um, or not. That station blew it's load (cash wise) long ago, and I would hate to think what you're boy cost.

Too bad they couldn't buy an identity!!! What is Wired now? I mean, what is their "identity"? "All the hits"? "Where hits live"? "We're the discounted version of Q102"? "Hey, we got Q102's old morning show"?

Second, the listeners are not professional diary keepers. They might write Chio...and then again, in their busy lives, they might think Chio - the guy that has been on Q102 for however long it was (I think it was like 7 years, no?) and write Q102. You do understand how a diary works, right? I wouldn't have to explain that to Chio's personal producer...or do I?

The point? The listeners are not radio nerds like us. They do not CARE to take a second to really think about and differentiate what they are writing...they just do it out of obligation, not loyalty to Chio. They do not realize the impact of writing the wrong thing. Again, there will be a percentage of audience, that regardless of marketing effort, that are confused. Radio just isn't as important in their lives as you think.


> just so you know who I am ...i'm Justice Chio's producer who
> went to San Diego with him and now back in Philly with him
> so if you want anymore facts about this instead of all the
> rumor garbage you have gotten from your "spy" at q102 just
> let me know


Ok, I am honored to get into a pissing contest with an AM show producer...I once got into a pissing for distance contest with Casey at an Iggles tailgate, but we were both drunk, so I am not sure who won and there was no message board involved.

> Chio will be number 1 within the year and wired will be
> higher rated then Q

Wow. That's bold. How about this one - Wired will be GONE within a year and Chio will be looking for a gig. Chio is patch work on a sinking ship.

I actually feel bad for you and Chio cause you are set-up for failure. Try to be objective here - if you really think about it, no on-air personality "saves" a station. That's why I used Tom Joyner as an example. Radio One threw a lot of cash around to market Tom Joyner AND he had MORE equity than your boy Chio...and that station is in the toilet. It's a team effort, all day parts must be strong in order for the station to be strong, and Wired is terrible.

David Lee Roth is being proven wrong every day - radio IS heavy lifting, and to think that you just crack the mic and listeners come flocking to you is asinine..and that's what you and the management at Wired are assuming.

Do not get it twisted - Preston and Steve and WMMR have TWO STATIONS worth of listeners cause a station was eliminated...Wired is only going to continue to lose listeners cause they are bored, and based on whatever Q102 brings in to replace your boy might just be the final death blow to Wired - "new" equals "more better" (for the short term)...and Chio ain't "new" to no one in Philly.

Last point, Justice, ax yourself this question: which came first - Q102 made Chio, or Chio made Q102? Based on the ranking of Q102 in other day parts IN DEMO it tells me that Q102's weakest link WAS CHIO IN THE MORNING.

Please do this - visualize me as Jim Carrey-like standing at my computer doing massive fist punches and pelvic thrusts yelling "YES" "YES" "YES" in triumph.

Now, go call Chio and ask him what he wants you to write in response.
 
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