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CHR Imaging

P

porkythepig

I want to see what some thoughts are on CHR imaging.

Quick story! I was driving with my non-radio friend listening to the radio and the moment a song is over he flipped the station.

I HATE segueing songs, however do you think most listeners sit through a 10 second or even 5 second sweeper/liner/jingle for the next song? Should there just be quick shotguns?

What are some of your thoughts? ???
 
When I first heard major market stations sweeping without identification I was confused and didn't like it! But man it sounds CLEAN!! At the same time, I don't see the harm of running quick dry ID's 1 second into the song. KISS in Seattle did a great job of this. I don't know if they still are. I recently heard a major market CHR running a mix show where the segment was 25 minutes with NO ID's or talk whatsoever. Not cool.
 
Cold segues suck. It's just another knee-jerk move by dumb radio people to "compete against IPods." Everybody's doing them because Z100 started doing them.

Z100 is a great radio station that does a lot of things right. This is not one of those things.
 
When That PPM comes you do not need imaging because listeners won't have to know remember what they listened to to write in the diary anymore!! It also sounds clean even if the segue is a trainwreck

Plus if listeners wanted it Apple would allow you to program sweepers and jingles saying "iPod on a Shuffle!" between every song in your iPod. Many passive listeners just think "the stuff between songs" are another "oh... commerical" *INSTANT CHANNEL CHANGE*

Hey Porky were u listening to that one station that is known to do 15+ second long imaging then the jock talks too (which will remain undisclosed to prevent another hijacked bashfest thread)?

Midwest Communications, which owns WIXX and WIFC, has tested the strategy of zero imaging except going into and out of stopsets (with legal IDs at the end of the last stopset of the hour) pretty sucessfully on some stations in multiple markets. The jocks don't even identify the station in their breaks either as it is a waste of time.
 
porkythepig said:
I want to see what some thoughts are on CHR imaging.

Quick story! I was driving with my non-radio friend listening to the radio and the moment a song is over he flipped the station.

I HATE segueing songs, however do you think most listeners sit through a 10 second or even 5 second sweeper/liner/jingle for the next song? Should there just be quick shotguns?

What are some of your thoughts? ???
Click to expand...

I am a fan of dry imaging over song intros. Very effective in keeping your station moving forward.
 
There is no place for anything in a music sweep longer than 5-8 seconds before song starts. Dry imaging over intros is a great way to break things up and keep a forward progress. Totally taking imaging off you station makes you even more of an ipod. You're not going to beat an ipod by being an ipod. Play the hits with compelling jocks, great promotions and you win.
 
Very well said editthis!

I also have to agree with doctor_radio.
 
Will said:
Cold segues suck. It's just another knee-jerk move by dumb radio people to "compete against IPods." Everybody's doing them because Z100 started doing them.

Z100 is a great radio station that does a lot of things right. This is not one of those things.
Click to expand...

I think the dry imaging sounds awful. Case in point: Kiss 95.7 WKSS. They sound just awful. Not to mention the subliminal 5 second commercials in between songs. Thanks Clear Channel!

Is Z100 still doing the dry imaging? I seem to recall hearing sweepers lately. Z is by far the best CHR in the northeast, IMHO. A great sound: good imaging and a pretty wide playlist.
 
mistermicrophone said:
I am a fan of dry imaging over song intros. Very effective in keeping your station moving forward.
Click to expand...

Hi Richard!
 
mistermicrophone said:
The Truthsayer said:
mistermicrophone said:
I am a fan of dry imaging over song intros. Very effective in keeping your station moving forward.
Click to expand...

Hi Richard!
Click to expand...

Huh? I can assure you my name is not Richard...or did you just call me a d*ck??
Click to expand...

I thought your name was Richard. If was implying to call you a dick, I would have straightforwardly called you a dick.

A handful of CC stations are testing this through research, Jacksonville, Albany, Cleveland..and some others. If you're playing hits that you listeners want from your format, they'll stick around. Diary recall won't matter, especially when PPM comes around, so playing the hits will be a bigger factor to your success.

Cold segues are a good idea, even if you have competition. Stations that have competition just need their jocks to ID the station during their breaks so they know who you are without interrupting the music. Listeners think imaging are commercials, otherwise their iPods would have sweepers and jingles. Only radio people care about imaging.

That way the listeners who want music get nonstop cold segued music (ZERO interruptions) except for when we need to pay the bills somehow with that stopset and when the jock talks during his/her break, who are supposed to:

1.) make your station more identifiable
2.) Have a known personality that will only come on when you are on
3.) A stronger connection with your audience by entertaining them with the music
 
PPM is years away for most of us, if that even ends up working out. Until all the diaries are burned and we have a better/more reasonable method for qualatative analysis across the board, you still have to tell 'em what your going to tell them, tell them and then tell them what you told them. Too many CC stations are trying to overcome the "heritage" station with cold segs, :20 lim breaks. :5 adlets etc. While the "heritage" is continuing to brand themesleves, pound their calls, be creative, entertaining, and making the listener part of the station. If they are listening, perhaps the don't know what they are listening too and are writing down whatever. There's a reason why all the networks and major cable nets have a bug on the screen, to let you know what you are watching. "Average" person usually does not know what they are listening to or watching. A reminder never hurts...unless it's a :27 produced imaging pukefest.
 
Well TV stations have a TON of different products they deliver. That's why. Most stations deliver 2. Their morning show... and their music. That's it. You know where to find Ryan Seacrest, etc. It's on the pop station. And if there's 2, it doesn't take you long to realize which one.

Plus, most people's radios constantly tell them what station they are on. Some show the clock, i know.

It's not that the CC stations dead segue every song. They just do a few from what I've heard.
 
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