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CHR in CHICO

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Plays Well With Others

So just looking at the 12+ numbers for Chico, KSFM (CHR/Rhythmic) out of Sacramento (80 miles away) pulled a 3.4 share. KEWB(CHR/Rhythmic) out of Redding also showed up for the first time in 12+ in almost 2 years.

Is this just a Pop leaning book or is there a real void for a CHR in Chico?
 
Interesting...After Club 96.7 left the market last year, I'm sure the audience will try harder to tune an out of town station. I wonder if a large number of diaries end up the hill in Paradise, where reception of KSFM is easier.
 
Plays Well With Others said:
So just looking at the 12+ numbers for Chico, KSFM (CHR/Rhythmic) out of Sacramento (80 miles away) pulled a 3.4 share. KEWB(CHR/Rhythmic) out of Redding also showed up for the first time in 12+ in almost 2 years.

Is this just a Pop leaning book or is there a real void for a CHR in Chico?
Click to expand...

The combined shares of out-of-market CHR and Rhythmic listening would make the format Top 10. We know Club 96.7 was up there as well. Seems like someone who can actually sell the format needs to do it.
 
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