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The Demo Stays The Same
> You would not play these old songs 30x a week, u would play
> "all the hits" and not "forget the hits." You would play
> Lit, not every day, maybe only once a week, but you would
> play other old songs as well. I say 2 songs an hour. It
> will bring more variety and ppl would want to stay longer on
> the radio instead of 2 hrs later the same playlist is being
> shot back at you, and listeners tune out.
CHR's are (supposed to be) programmed to be cume monsters. If listeners didn't want to hear their favorite song NOW, they wouldn't be turning over tunes every hour and 45-minutes (roughly). Listeners do not stick around that long.
> Sure some of
> those songs mentioned maybe HOT AC now, but then it was
> CHR/pop ....so why cannot still play them?
And Chicago and Richard Marx were huge CHR artists in the 80's and so was Michael Bolton in the 90's, so based on that theory, CHR's should still be playing them in gold??
The fact is, people get older, but a formats focus stays the same. CHR's core demo will always be what it is and same with Hot AC. But, with any format, songs no longer fit. Most 80's songs no longer fit on Hot AC's. And because music in the 90's was so fragmented, not everything that charted in the 90's fits on a CHR today. But, quite a bit of 90's hits do fit on HAC's today.
> Our audience is
> older cause we keept some of them from the 90s, and the
> young would appreciate it 2, if they hear it enough.
Not if it doesn't fit. From the 90's, the list isn't all that long when you really look at it.
> You would not play these old songs 30x a week, u would play
> "all the hits" and not "forget the hits." You would play
> Lit, not every day, maybe only once a week, but you would
> play other old songs as well. I say 2 songs an hour. It
> will bring more variety and ppl would want to stay longer on
> the radio instead of 2 hrs later the same playlist is being
> shot back at you, and listeners tune out.
CHR's are (supposed to be) programmed to be cume monsters. If listeners didn't want to hear their favorite song NOW, they wouldn't be turning over tunes every hour and 45-minutes (roughly). Listeners do not stick around that long.
> Sure some of
> those songs mentioned maybe HOT AC now, but then it was
> CHR/pop ....so why cannot still play them?
And Chicago and Richard Marx were huge CHR artists in the 80's and so was Michael Bolton in the 90's, so based on that theory, CHR's should still be playing them in gold??
The fact is, people get older, but a formats focus stays the same. CHR's core demo will always be what it is and same with Hot AC. But, with any format, songs no longer fit. Most 80's songs no longer fit on Hot AC's. And because music in the 90's was so fragmented, not everything that charted in the 90's fits on a CHR today. But, quite a bit of 90's hits do fit on HAC's today.
> Our audience is
> older cause we keept some of them from the 90s, and the
> young would appreciate it 2, if they hear it enough.
Not if it doesn't fit. From the 90's, the list isn't all that long when you really look at it.