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CHR Ratings
- Thread starter MVB13
- Start date
Actually to clarify those rules only apply to things like free streaming radio. If you pay for a subscription, you can play as many as you want.
FM has no such rules about music, and they often will do entire hours of one artist. But most formats are built around a rotating playlist of several hundred artists.
It’s time to face the facts. CHR is dying because their target demographic has moved on to Pandora and Spotify. The money is in live spoken sports and news programming.
Sports, yes, providing your advertisers don't mind reaching very few women. News, no. Most everyone listening is too old.
I'll expand that a bit: The money is in the content that you own and/or control.
Young people in the CHR demo will listen to the radio if you give them something unique to listen to. Perhaps hosted by people in that demographic.
Perhaps.
I get the point.
What we see is young people do both radio and streaming. Here's what the research shows:
Whether Millennials, GenX-ers or Boomers, 35-40% Listen To Radio Daily.
While music streaming may rival radio listening for three of the four key generational groups studied in Attest's U.S. 2021 media consumption report, radio comes up strong among the three
I don't know. I know in Kansas City their CHR does well, and does not even have young announcers. Most places I think its at least doing okay.
Again, keep in mind that CHRs today target principally 25-44 women. They are not targeted at teens, and not at young males. While any of those that they get are welcome, their sales are mostly based on young adult women. It's not 1960 any more.
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It's not even 1995 anymore, apparently. Because I think that the target demo for CHR in the 90s was women 18-34, with rhythmic-leaning CHRs hitting the bottom end of that demographic and mainstream CHR programming more for the older half of that demo. In that era, AFAIK it was Hot AC that was going for 25-44 women.
Of course it is hard to program to an 18-34 demographic today when most of that demographic doesn't spend much time with broadcast radio.
Not really. Sports talk can certainly be profitable, but there are only so many stations that can split that audience. As for news...pure news radio stations don't seem to be doing well in many places, and news-talk is struggling pretty badly as well.
Although we have a situation in NYC where the stream of a broadcast station is #2 18-34. So they're listening. Just not on the traditional device.
Well, long-established all-news stations are doing quite well. The nation's top billing station by far is WTOP Washington with WINS New York not far behind. WBBM Chicago is often in the top ten, as is WSB Atlanta, which does all-news in mornings. KNX Los Angeles is in the top 20. WBZ is the 4th best billing station in Boston even though it's only on the AM dial.
And yes, Sports also can be very successful. WBZ-FM Boston is one of the best billing stations in the U.S. and WEEI-FM Boston isn't far behind. In Boston, Sports stations are #1 and #2 in billing. KTCK is the best billing station in Dallas and KRLD-FM does well too. WFAN New York is also usually in the top ten.
News and Sports usually bill better than their ratings would indicate. Music stations are under pressure to limit commercial minutes to compete with music streaming services. But because they are spoken-word formats, News and Sports can run many more spots per hour without listeners thinking the programming is being interrupted too often.