CHR/Rhythmic stations in Modesto

[HenryOchs]

Is there any chance that we'll see a decent CHR/Rhythmic
radio station in the Modesto market(like the Wild 94.9 in
San Francisco)?

 

[sfradio]

Is there any chance that we'll see a decent CHR/Rhythmic
radio station in the Modesto market(like the Wild 94.9 in
San Francisco)?

why? whats wrong with kwin?

 

[HenryOchs]

Is there any chance that we'll see a decent CHR/Rhythmic
radio station in the Modesto market(like the Wild 94.9 in
San Francisco)?

why? whats wrong with kwin?

I heard rumors that Citadel may end the KWIN simulcast, "flipping" 98.3 KWNN
to a "Jack" type format. Fact or Fiction?

 

[tobedawg]

Hmm.. Interesting.. Heard this rumor again from someone "in the business" again yesterday..

Seems like a bit of a bad move though given Sunny 102 already does very successful "Whatever" Weekends and Fresno's Jack Station comes in pretty well into the City of Modesto..

The Modesto Stockton market desperately needs a Rock Station.. Maybe 104.1 THE HAWK should tweak to an "Everything that Rocks" type Format?

 

[ricoontheradio]

Hmm.. Interesting.. Heard this rumor again from someone "in the business" again yesterday..

It is interesting, and I guess quite possible. KWIN has been around on 98.3 for awhile now, but maybe they figure there is too much conflict with their CHR KHOP also in Modesto.

Seems like a bit of a bad move though given Sunny 102 already does very successful "Whatever" Weekends and Fresno's Jack Station comes in pretty well into the City of Modesto..

Are you sure Fresno's Jack station comes in "pretty well" in Modesto? That's a 2,400 watt stick from about 90 miles away. I haven't listened to that frequency myself in Modesto, but I'd be surprised if it's even a tolerable quality.

The Modesto Stockton market desperately needs a Rock Station.. Maybe 104.1 THE HAWK should tweak to an "Everything that Rocks" type Format?

I wouldn't count on it. Citadel tried Rock, and it didn't sell. Clear Channel tried Rock, and it didn't sell. The Hawk is a money maker. I doubt any younger skewing movements would be made.

 

[HenryOchs]

Hmm.. Interesting.. Heard this rumor again from someone "in the business" again yesterday..

It is interesting, and I guess quite possible. KWIN has been around on 98.3 for awhile now, but maybe they figure there is too much conflict with their CHR KHOP also in Modesto.

Maybe KHOP and KHKK should swap frequencies! How about 95-1 The Hawk and then KHOP renamed either FM104 or the old "Stereo 104", with it's night show renamed TRZ(Total Request Zone.) Just a thought!

Seems like a bit of a bad move though given Sunny 102 already does very successful "Whatever" Weekends and Fresno's Jack Station comes in pretty well into the City of Modesto..

Are you sure Fresno's Jack station comes in "pretty well" in Modesto? That's a 2,400 watt stick from about 90 miles away. I haven't listened to that frequency myself in Modesto, but I'd be surprised if it's even a tolerable quality.

The Modesto Stockton market desperately needs a Rock Station.. Maybe 104.1 THE HAWK should tweak to an "Everything that Rocks" type Format?

I wouldn't count on it. Citadel tried Rock, and it didn't sell. Clear Channel tried Rock, and it didn't sell. The Hawk is a money maker. I doubt any younger skewing movements would be made.

 

[tobedawg]

I wouldn't count on it. Citadel tried Rock, and it didn't sell. Clear Channel tried Rock, and it didn't sell. The Hawk is a money maker. I doubt any younger skewing movements would be made.

New Rock 96.7 had pretty decent ratings prior to it's La Preciosa demise, but I do agree that a younger skewing Rock station likely won't work in this market especially given the demise of the New Rock and Alternative formats nationwide.. BUT maybe a Classic leaning Mainstream Rock station would work to go up against the Hawk would work (although I know that Citadel definitely wouldn't opt for anything to compromise or take away from the Hawk).. There definitely seems to be a hole for rock especially given the last ratings book and the fact that out of town signal, KBRE out of Merced got a 1.5 share in the Modesto book..

[quote)Maybe KHOP and KHKK should swap frequencies! How about 95-1 The Hawk and then KHOP renamed either FM104 or the old "Stereo 104", with it's night show renamed TRZ(Total Request Zone.) Just a thought![/quote]

Or maybe the heritage KDJK (1986 - 1996) call letters could be given to 95.1, lol..

Are you sure Fresno's Jack station comes in "pretty well" in Modesto? That's a 2,400 watt stick from about 90 miles away. I haven't listened to that frequency myself in Modesto, but I'd be surprised if it's even a tolerable quality.

it comes in clear where I live in Turlock and on the way up to Riverbank (with interference by Salida's LP 106.1 station) on my work commute.. Too bad La Rue couldn't swipe 107.3 KSTN with 1420 KSTN (which has the closest to a Jack Format in this market).. but 107.3 does pretty well.. so don't see that happening anytime soon..

 

[ricoontheradio]

There definitely seems to be a hole for rock especially given the last ratings book and the fact that out of town signal, KBRE out of Merced got a 1.5 share in the Modesto book.

Yes, the format generates RATINGS, but doesn't usually generate cooresponding revenue. In a market like Modesto where you have a fairly pretty even reliance on local business as you do agency business, formats like Rock typically take longer to "take off" financially.

Maybe more male account executives are needed in Modesto? Stop thinking jewelry stores, and start thinking sports bars. ha ha

Just my opinion...