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Christmas arrives in S.A.

saradio1 said:
101.9 went all Christmas yesterday at 5pm.
Click to expand...

Way to early........ ::) Sunny 99.1 did it a few days ago.
 
Other markets had stations flip to Christmas stunts as early as 10 days ago. I think it's a good way for a low-profile station to get some attention at an important time of year for the Sales department.
 
Flipping to Christmas music the weekend before Thanksgiving is strategic. The station gains a public "buzz" that they've flipped - and after Thanksgiving, many more listeners know where to find it. PPM's show that such stations ratings gain a HUGE spike through Christmas day.
 
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