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Christmas coming REALLY early?

boombox4 said:
In the Tri-Cities, KALE 960 is playing mostly Christmas music. First heard it two nights ago. Was surprised at how early it was to hear it on the radio. They have a translator, so perhaps they're trying to get an edge on other stations there.
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Or cut expenses.
 
It's rather late for 'Santa 106.1,' last year they flipped *on* Halloween, this year, it was last week. I suspect Warm pulls out the sleigh bells and the Mariah Carey by Friday afternoon.
 
Down here, KKCW went must have been at midnight Saturday. I first noticed it on Sunday evening. I think they typically go the same week as KRWM, but I think speculation is right on them this year.
 
Apparently no one, myself included, noticed that KCMS went all Christmas last Monday 11/8 in AMD. KRWM will likely flip on Friday with Shellie. Typically for that station it's the Friday before Thanksgiving, but it's moved around at times when other stations beat them to the punch.
 
Why should anyone be surprised by these early Christmas changeovers? Come on this has been going on for years, even decades. Why? Because it increases revenue. Doesn’t mean I have to listen to it (and I don’t) but I certainly understand why this occurs. Btw, KALE is just the am simulcast of 106.1 More FM.
 
I may have posted a similar post before, but as a radio programmer/on-air personality that ran All-Christmas formats from 2005 through 2014, I am completely turned off from any Christmas music today. I got so fed up with it, the repetition, the same lousy songs, I can't ever listen to it again. Of course, I know I don't represent the average listener, but I wonder if there are other radio folk that feel the same way?
 
seatownmedia said:
I may have posted a similar post before, but as a radio programmer/on-air personality that ran All-Christmas formats from 2005 through 2014, I am completely turned off from any Christmas music today. I got so fed up with it, the repetition, the same lousy songs, I can't ever listen to it again. Of course, I know I don't represent the average listener, but I wonder if there are other radio folk that feel the same way?
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I'm only a listener but I'm sure a good portion of, if not most, of the largely male, middle-aged-or-older radio people who have to program and play that dreck year after year for nearly two months absolutely despise Christmas music. But as professionals, they have to cater to target audience, and advertiser, expectations.
 
I get that. Yes, we don't program for ourselves.

However, if you can't stand the music because of repetition and burnout you probably won't be at your best as a personality. But that alone is bogus as radio personalities are not paid to love the music, just to be present it in a positive way. I always did, but I cringed at the same time, and probably some of that came through in my on-air presentation. Hopefully, not much.
 
Unless you're at a freeform public station that gives you lots of leeways...but most of those positions are volunteer-based.
 
seatownmedia said:
However, if you can't stand the music because of repetition and burnout you probably won't be at your best as a personality.
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I saw an interview with James Taylor once where he was asked how he is able to sing the same songs over and over again during his 50 year career. He answered that every time he sings, it's for a new group of people. That makes it new for him.
 
CTListener said:
I'm only a listener but I'm sure a good portion of, if not most, of the largely male, middle-aged-or-older radio people who have to program and play that dreck year after year for nearly two months absolutely despise Christmas music. But as professionals, they have to cater to target audience, and advertiser, expectations.
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seatownmedia said:
I get that. Yes, we don't program for ourselves.

However, if you can't stand the music because of repetition and burnout you probably won't be at your best as a personality. But that alone is bogus as radio personalities are not paid to love the music, just to be present it in a positive way. I always did, but I cringed at the same time, and probably some of that came through in my on-air presentation. Hopefully, not much.
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I once worked at a Top 40 station where we had a part-time jock who was very good and had great pipes, but there were simply no full-time airshifts available for him. He chose to go across town to an AC station to take a full-time gig and he sounded great on the air, but when talking to him, he explained he hated working there because of the music he had to play. He said the AC stuff was way too slow and "love ya to death" for him. He longed for the occasional uptempo classic rock tune with a ripping guitar solo in it, just so he'd have something bearable to suit his tastes. That said, you'd never guess it from listening to him on the air. He wanted to work in radio, he wanted to be on the air and at least for then, the way for him to get there was to grin and bear it and play stuff he detested until a better gig came his way.
 
seatownmedia said:
However, if you can't stand the music because of repetition and burnout you probably won't be at your best as a personality. But that alone is bogus as radio personalities are not paid to love the music, just to be present it in a positive way. I always did, but I cringed at the same time, and probably some of that came through in my on-air presentation. Hopefully, not much.
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When I was first starting out professionally at 17 and got my first paid on-air gig, it was at a county station. Didn't like country music then, still don't today. But the music didn't matter when it came to doing my job. Even way back then, it became easy to separate my personal taste and business. At the station both of us worked at one time, I too got sick of talking-up 'Life In The Fastlane', but that monitor volume knob turned really easily once the mic switch was turned off.
 
Kelly A said:
When I was first starting out professionally at 17 and got my first paid on-air gig, it was at a county station. Didn't like country music then, still don't today. But the music didn't matter when it came to doing my job.
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My first paying job in radio was as a 22 year old kid playing oldies. Most of the songs were older than me. I had no emotional attachment to them at all. It was pretty obvious too. That was my first lesson in radio.
 
I asked then KQMV afternoon personality Mason how she didn't get tired of the same music over and over and she basically said that she just turned the monitor down between breaks. I would imagine these days too that it would be quite a bit harder to get tired of the same music with the advent of voice tracking, particularly for these people who track multiple stations. I would imagine that in those situations, they just hear the songs they talk up and all they know about the songs they don't have to listen to is what comes up in the log.
 
bobdavcav said:
I asked then KQMV afternoon personality Mason how she didn't get tired of the same music over and over and she basically said that she just turned the monitor down between breaks. I would imagine these days too that it would be quite a bit harder to get tired of the same music with the advent of voice tracking, particularly for these people who track multiple stations. I would imagine that in those situations, they just hear the songs they talk up and all they know about the songs they don't have to listen to is what comes up in the log.
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LOL. I'm pretty sure that we humans have a pre-defined limit of how much Mariah Carey Christmas music we can tolerate before our heads explode :sneaky::ROFLMAO:
 
Given the topic of the thread I completely agree. My birthday falls generally the week after Thanksgiving, so I usually don't flip the switch until the third at the earliest. Your post could be expanded though to just about any music out there.
 
bobdavcav said:
I asked then KQMV afternoon personality Mason how she didn't get tired of the same music over and over and she basically said that she just turned the monitor down between breaks. I would imagine these days too that it would be quite a bit harder to get tired of the same music with the advent of voice tracking, particularly for these people who track multiple stations. I would imagine that in those situations, they just hear the songs they talk up and all they know about the songs they don't have to listen to is what comes up in the log.
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I, too tracked on multiple stations. My last station (hot AC) was tracked and I only heard the intros. When I actually listened to the station and heard the entire songs they sounded brand new to me. Very strange.
 
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