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Christmas has come to Southern New England....

B

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Coast flipped to Xmas music on Friday not sure what time but it must have been after 5pm....Lite is still playing Billy Joel and Fleetwood Mac. Thoughts?
 
Yeah.. early this week I saw the first house in my neighborhood covered with more lights than a Game Show set. People have trouble with the concept of one holiday at a time.
 
I don't have a problem with Christmas music this early. The world is into Christmas before Thanksgiving & I've already started shopping. As far as going all Christmas, it's unavoidable when it comes to Coast & Lite. If Coast ever went with a truly hot AC format it might be avoidable for them in the future.

That said, my main objection to all Christmas from a listening rather than programming or business standpoint is that to avoid repetition it forces stations to play songs & versions of songs that are complete throwaways. From a programming standpoint only, I'd go with 4 an hour & at the start of the season I'd play only the instantly recognizable versions of instantly recognizable songs.

But basically I get burned on the Christmas music radio plays after about 2 weeks of it & drag out my own Christmas CDs, none of which get radio airplay.
 
Since I try avoiding all signs of Christmas until roughly december 15th, perhaps someone here can answer the following question. Do the stations that go all Christmas have an incredibly narrow playlist like they do when they play regular music? I know that there is a ton of Christmas music out there. So do these stations hurt themselves by playing the same 25 Christmas songs over and over and over and over and over again.
 
The stations that go all Christmas don't hurt themselves or they wouldn't do it year after year. HJY might hurt itself, but Lite & Coast don't. It isn't really the same 25 songs over & over again. I can't tell you how many songs are played but there are also multiple versions of those songs. That's my point. In order to fill 24 hours a day with Christmas music you have to play songs & versions you wouldn't if you could be more selective. I'm sure the more popular stuff gets rotated more often anyway & I have to wonder if Christmas programming has much effect on morning drive where the music is secondary.
 
Repetition between the Christmas music-playing stations is something as well.

When Oldies 103/Boston flipped back on Monday morning, the first song I heard about 640am (they had flipped at 6am) was Chestnuts Roasting Over An Open Fire.

When WROR/Boston flipped at 705am, their first song (maybe it was 2nd but one of the first) was also Chestnuts at 720am.

So I heard the same Christmas song twice in less than an hour although I was so horrified to hear Christmas music 6 weeks early, I switched stations both times.

I'm now dividing my time for the next several weeks between (depending on where I am during the day) WXLO/Worcester, Mike-FM, Oldies 98-9 (Webster-Worcester), The Pike (Worcester), and even Magic 106.7.

(Sigh)
 
im suprised that coast fliped friday afternoon..... and here it is sunday and lite has not fliped over yet...... mabe tony was outta town and was not around to flip the station as soon as they heard coast did lol ;D
 
xtreme11678 said:
im suprised that coast fliped friday afternoon..... and here it is sunday and lite has not fliped over yet...... mabe tony was outta town and was not around to flip the station as soon as they heard coast did lol ;D
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Same thing happened last year. Coast flipped the weekend before Turkey Day at 5p on Friday, Lite held out until some time between the day before Turkey day to Thanksgiving night so those out for the early bird specials shopping on Friday would have X-mas music on Lite.
 
Runrigger said:
The world is into Christmas before Thanksgiving & I've already started shopping.
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Hey Run,

The world doesnt celebrate Thanksgiving! Its an American holiday.. ;-)

My mum, God bless her, used to work in a large London department store.. A floor would be kitted out ready for Christmas in August.. Soon as the kids were back in school, the Christmas floor would open on September 1st!!

Jazzy!
 
I have a feeling some people will be waking up to Christmas music tomorrow morning that didn't wake up to it friday morning.
 
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