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Christmas in Columbus 2022

Maybe not too surprising, given that last year 93.3 The Bus made its move to Christmas around this same time, and whooped Sunny 95 bad in the season's ratings.
 
I understand the ratings boost, but does that translate into an increased rate card during the season?

And what an embarrassment that after the holiday surge, they can’t hang on to the audience. If I were an advertising buyer, I’d be asking a lot of questions and leveraging that fall from the pedestal.
 
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