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Christmas in Ft. Wayne?

G

gr8oldies

Seems like the past few years the Ft. Wayne market has gone absolutely nuts with alL-Christmas, up to four stations. What's the story this year?
 
WMEE, WAJI and WGL are all Christmas. With WMEE and WAJI taking that road, sounds like a good opportunity for WYLT to scoop up some audience since they're the only station targeting that demo who's actually playing their format.

> Seems like the past few years the Ft. Wayne market has gone
> absolutely nuts with alL-Christmas, up to four stations.
> What's the story this year?
>
 
> WMEE, WAJI and WGL are all Christmas. With WMEE and WAJI
> taking that road, sounds like a good opportunity for WYLT to
> scoop up some audience since they're the only station
> targeting that demo who's actually playing their format.
>
> > Seems like the past few years the Ft. Wayne market has
> gone
> > absolutely nuts with alL-Christmas, up to four stations.
> > What's the story this year?
> >
>

I wonder if WAJI is just doing the X-Mas thing this weekend or if it is through
Dec.25. IIRC, they have gone all X-Mas just for the Thanksgiving weekend in years past. WYLT? LOL! I guess something needs to help them out. The product and the airstaff sound good, but the ratings aren't there.
 
> > WMEE, WAJI and WGL are all Christmas. With WMEE and WAJI
> > taking that road, sounds like a good opportunity for WYLT
> to
> > scoop up some audience since they're the only station
> > targeting that demo who's actually playing their format.
> >
> > > Seems like the past few years the Ft. Wayne market has
> > gone
> > > absolutely nuts with alL-Christmas, up to four stations.
>
> > > What's the story this year?
> > >
> >
>
> I wonder if WAJI is just doing the X-Mas thing this weekend
> or if it is through
> Dec.25. IIRC, they have gone all X-Mas just for the
> Thanksgiving weekend in years past. WYLT? LOL! I guess
> something needs to help them out. The product and the
> airstaff sound good, but the ratings aren't there.
>
As of Monday morning WAJI is done with continuous XMas music-for now.
 
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